Watching Live Games of Los Angeles Chargers Letter
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Watching Live Games of Los Angeles Chargers Letter
You work for the Los Angeles Chargers as the Vice President of Customer Loyalty. Your job is to sell season tickets to those who can afford them, or “ticket bundles” (two-, three-, and four-game packages) as well as limited-edition merchandise (special jerseys featuring Justin Herbert and other items).
Furthermore, your goal is to build a relationship with your fan base, which also is your customer base. The letter you are sending out by email or direct mail (meaning “snail mail” through the USPS) is based on your database of people who have “opted in” to receive by providing their email (and home/office) address in order to join the Chargers fan base, OR they have previously purchased tickets from your office.
Therefore, you want to continually “upsell” these people and get them to attend all home games, or at least some, for the 2021 season.
So, your sales letter should highlight how exciting the new season – with a new coach, a new stadium and a dynamic young quarter in Herbert – will be and why “YOU” (the fan) should be there.
As discussed in Week 4, you must follow the A-I-D-A structure in your sales letter – that is Attention – Interest – Desire – Action.
Make sure you make the great offer – discounts, incentives, deliveries – by the third paragraph (the central selling theme that is “desire”).
The key here is to be short, concise and to the point. All these mean the same thing. In other words, “use only four words when others use seven.” Be brief!
BUT…get all your points across in the proper paragraphs. And follow the proper procedure for a sales letter or a direct marketing piece discussed in the Week 4 Module.
Address your letter to:
Tom Jacobson or Janet Jacobson
1422 Santa Catalina Way
Los Angeles, CA 10110
Sign your letter as:
Vice President of Customer Loyalty
The Los Angeles Chargers (make sure to include your team logo at the top of the page; that is known as the “letterhead logo”). All of this must go on ONE PAGE ONLY.
COMM 105 Communication Relationship Analysis
The film you need to watch is ”Hook'(1991). it is on Netflix. If you don’t have account plz let me know.
Take extensive notes during the film. This will help you complete the rest of the project. After viewing the film, identify unit one concepts that you think were displayed in the film. Use your text, lecture notes and the study guide. Use a minimum of 5 different concepts. A list of permitted concepts is included at the end of this information sheet.
For each concept:
Provide a definition from either the text or lecture pages (one sentence is enough).
Include the page number where it is found in the text or indicate it is from the lecture pages, etc.
Follow each definition with a detailed example from the film. Include a detailed description of the scene, characters, and situation to explain and support why you feel it demonstrates the term or concept that you identified. Specifically explain why the example from the film matches the definition of the concept being used. Know the names of the characters in the film. Please do not summarize or review the film. I’ve seen it. If you include the plot or any logistics (actors, director, producer, dates, etc) or indicate whether you like the film or not you will lose 10% from your overall grade
For your individual portion pick 5 of the following: Besides that plz take a note about social comparison, influence on identity, and self-fulfilling prophecy. Therefore, total 8 concepts that you need to work on due to watching and taking note about movie.
Concepts from Unit 1 to be used:
Introduction To Communication
why we communicate
Maslow’s Hierarchy of Needs
(if you use any of the above concepts be sure to clearly define interpersonal communication)
the self-concept cycle
influences on identity
(if you use any of the above concepts be sure to clearly define self-concept)
(If you use any of the above concepts, be sure to clearly define communication competence)
Los Angeles Chargers Letter
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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