TQM Improves Customer Experience, Boosts Satisfaction Scores
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TQM Improves Customer Experience, Boosts Satisfaction Scores
Total Quality Management (TQM) is a continuous improvement approach that focuses on enhancing customer satisfaction by addressing all aspects of an organization’s operations. TQM aims to improve the quality of products, services, and processes by involving employees at all levels in the quest for excellence.
TQM has several benefits, including improved customer experience, which leads to higher customer satisfaction scores. By utilizing a customer-centric approach, TQM helps organizations understand their customers’ needs and expectations and develop processes to meet and exceed them. This leads to increased customer loyalty and advocacy, as well as increased sales and profits
To achieve these benefits, TQM requires a cultural shift within the organization. TQM requires a commitment from top management to creating a culture of continuous improvement, where everyone is involved in the process of identifying and solving problems. The focus is on creating a customer-focused culture, where employees are encouraged to put themselves in the customer’s shoes and understand their needs and expectations.
One of the key components of TQM is continuous process improvement. By continuously analyzing and improving processes, organizations can identify areas where they can improve customer experience. This can be achieved by reducing wait times, improving the quality of products and services, or streamlining processes to make them more efficient. These improvements can lead to increased customer satisfaction and loyalty, as well as improved efficiency and reduced costs.
Another component of TQM is employee involvement. By involving employees in the improvement process, organizations can tap into the knowledge and creativity of their employees to find innovative solutions to problems. This leads to increased employee engagement, motivation, and job satisfaction, which, in turn, results in improved customer satisfaction and loyalty.
TQM also requires effective communication, both internally and with customers. Effective communication helps organizations to understand the needs and expectations of their customers and respond to their feedback. This leads to increased customer satisfaction, as customers feel valued and heard. Effective internal communication also helps to ensure that everyone within the organization is working towards a common goal, leading to improved collaboration and teamwork.
Finally, TQM requires a focus on continuous improvement. By continuously monitoring and evaluating performance, organizations can identify areas where they can improve and make necessary changes. This leads to a continuous cycle of improvement, which is essential for maintaining customer satisfaction and loyalty over time.
In conclusion, Total Quality Management (TQM) is a powerful approach to improving customer experience and boosting customer satisfaction scores. By creating a customer-focused culture, involving employees in the improvement process, and continuously monitoring and evaluating performance, organizations can achieve improved customer satisfaction, increased customer loyalty, and higher profits.
TQM Improves Customer Experience, Boosts Satisfaction Scores
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. 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The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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