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The use of influencer marketing in promoting brands
The use of influencer marketing in promoting brands
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
The use of influencer marketing in promoting brands
Influencer marketing is a form of marketing in which brands work with individuals who have a large following on social media platforms, such as Instagram, YouTube, and TikTok, to promote their products or services. These influencers have built a loyal following by creating content that aligns with the interests and values of their audience, and they use this audience to promote products or services that align with those interests and values.
One of the main advantages of influencer marketing is that it allows brands to reach a specific target audience. Influencers often have a specific niche or area of expertise, and their followers tend to be interested in the same things. This means that brands can use influencers to reach a specific group of people who are more likely to be interested in their products or services.
Another advantage of influencer marketing is that it can be more cost-effective than traditional forms of advertising. Traditional forms of advertising, such as television and print ads, can be expensive, and it can be difficult to measure their effectiveness. Influencer marketing, on the other hand, is relatively inexpensive, and it can be easy to track the success of a campaign by monitoring engagement on the influencer’s social media account.
Influencer marketing can also increase brand awareness and credibility. When an influencer promotes a brand, their followers see that the brand is being endorsed by someone they trust and respect. This can lead to an increase in brand awareness and can also help to build credibility for the brand.
Despite the advantages, influencer marketing also has some potential drawbacks. One potential drawback is that influencer marketing can be difficult to track and measure. It can be hard to determine how many sales or conversions were generated by an influencer campaign, and it can be difficult to measure the overall impact of the campaign.
Another potential drawback is that influencer marketing can be expensive. While influencer marketing can be less expensive than traditional forms of advertising, it can still be costly to work with multiple influencers.
Additionally, influencer marketing may be viewed as less authentic. Audiences can be skeptical of influencers who promote products or services that do not align with their interests or values. This can lead to a loss of trust and credibility for the influencer and the brand.
Overall, influencer marketing can be an effective way for brands to reach a specific target audience, increase brand awareness, and build credibility. However, it is important for brands to carefully select the right influencers and to monitor the success of their campaigns. It is also important for brands to be transparent about their relationship with the influencer and to disclose any sponsored content.
The use of influencer marketing in promoting brands
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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