The Strategic Marketing Essay Assignment
| Order ID |
53563633773 |
| Type |
Essay |
| Writer Level |
Masters |
| Style |
APA |
| Sources/References |
4 |
| Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Please read the attached two cases (Ricoh, and Cheateu) and Threadless website (https://www.threadless.com/) and answer the questions below:
The assignment requires applying the course concepts from the class session. Please see the attached powerpoint slides from each session and and apply core concepts while answering each question.
Individual Assignment Questions
Question 1A (Recommend about 2 pages) 20 Marks
Compare and contrast the outside-in readiness of Ricoh Canada and Chateau Margaux at the time that each respective case was written. After comparing each company, provide your assessment of which organization, Ricoh or Chateaux Margaux, is in the best position to deliver value to their customers.
Question 1B (Recommend about 1 page) 10 Marks
For the company that you felt is the least outside-in driven (Ricoh or Chateau Margaux), what do you believe is the single most important thing that organization should do to move to become more outside-in driven. Justify why you believe that this is the single most important move.
Question 2A (Recommend about 1 page) 10 Marks
For an entrepreneurial initiative, Threadless has seen significant success over the years. There are many reasons for this, but from a customer value perspective, what has been their innovation?
Question 2B (Recommend about 2-3 pages) 30 Marks
Refer back to the company you identified in Question 1(B) (as being the least outside-in driven).
Provide a complete customer value profile and assessment of value priority of one segment that you feel is core to that organizations (Ricoh or Chateau Margaux) future success. (If you are analyzing Chateau Margaux, stay focused only on the third wine option.) Be sure to justify your customer value analysis by drawing information from the case study as well as drawing on as many course concepts as is relevant in order to provide a rich understanding of the customer value and priority.
Question 3 (Recommend about 3 pages) 30 Marks
For the company that you discussed in questions 1(B) and 2(B), describe the Business Model that you believe that company (Ricoh or Chateau Margaux) will have to put in place in order to deliver value to the customer you profiled in Question 2B.
Total 100 Marks
All answers are to be written in 12-point font, double spaced, 1 inch margins.
Notes:
Grading is based on how well you apply the course concepts in order to provide insight into the corresponding questions being asked about that case.
An expectation in this individual assignment is that you are able to draw on the appropriate course concepts in order to address the questions at hand. If you draw on too many (unrelated) concepts (i.e. the everything but the kitchen sink approach), this will detract from the clarity of your analysis. On the other hand, not drawing on all relevant concepts for that question will lead to an incomplete analysis.
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RUBRIC
| QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
| Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
| Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
| Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
| Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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