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The influence of peer recommendations on buying decisions
The influence of peer recommendations on buying decisions
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
The influence of peer recommendations on buying decisions
Peer recommendations play a significant role in the buying decisions of consumers. People often rely on the opinions of friends, family, and other trusted individuals to make purchasing decisions, as it is believed that these individuals have similar tastes and needs.
The social proof theory states that people are more likely to follow the actions of others when making decisions because they believe that others’ behavior is a reflection of what is socially acceptable or desirable. This theory can be seen in practice when consumers turn to peer recommendations to decide which products to buy. When someone sees that their friends and family members recommend a certain product, they are more likely to consider that product as a good option.
Peer recommendations are also seen as more trustworthy than traditional advertising. Many people have grown skeptical of advertisements, which are often seen as biased and untrustworthy. On the other hand, peer recommendations are seen as more objective and honest, as the person providing the recommendation is not receiving any compensation for their endorsement. This makes peer recommendations more credible and influential in the buying process.
Peer recommendations also have a more personal touch than traditional advertising, which can make them more effective. Consumers are more likely to trust recommendations from someone they know and appreciate the personal touch that comes with these recommendations. This personal touch can also help build stronger relationships between the consumer and the recommender, as the consumer feels that the recommender truly cares about their needs and wants.
Social media has greatly increased the reach and impact of peer recommendations. Platforms like Facebook, Twitter, and Instagram allow consumers to easily share product recommendations with their friends and followers. These platforms also make it easy for consumers to find recommendations from a wide range of sources, including influencers and other individuals who have large social media followings. This has made peer recommendations more accessible and influential than ever before.
In conclusion, peer recommendations play a significant role in the buying decisions of consumers. Consumers often rely on the opinions of trusted individuals to make purchasing decisions, as they believe that these individuals have similar tastes and needs. Peer recommendations are also seen as more trustworthy and credible than traditional advertising, and they have a more personal touch that can make them more effective. With the advent of social media, peer recommendations have become even more accessible and influential.
The influence of peer recommendations on buying decisions
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). 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APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. 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The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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