|Perfect Number of Pages to Order||5-10 Pages|
The Coca-Cola Company is the subject of MGT499’s SWOT analysis.
Overview of the Task
We will conduct a SWOT analysis of the Coca-Cola Company for the Module 2 Case.
Assignment of a Case
Go to the library and check out IBISWorld. Enter the phrase “Soda Production in the United States.” After familiarizing yourself with the contents of IBISWorld (be sure to review all pages on the Soda industry), conduct some additional and more current research on Coca-Cola in the library (use trade journals, newspaper articles, and magazines). Also, make sure to read the company’s most recent 10-K report, which can be found at http://www.coca-colacompany.com/2015-year-in-review/downloads.
Then, in a 5-page well-written paper, write the following:
1. Evaluate Coca-external Cola’s environment, identifying key opportunities and threats, by performing the following tasks:
a. Conduct a Porter Five Forces analysis of Coca-external Cola’s environment.
2. Perform an in-depth internal analysis of Coca-Cola using the Function Approach to Internal Analysis to identify key strengths and weaknesses. To conduct your analysis, refer to what you’ve learned in previous courses. At the very least, assess the following functional areas:
a. Accounting/Finance: Include at least three (3) key financial ratios in your analysis (if you need a resource, see Drake, P. (n.d.). Financial Ratio Analysis is a term used to describe the study of financial ratios. http://educ.jmu.edu/drakepp/principles/module2/fin rat.pdf (retrieved from http://educ.jmu.edu/drakepp/principles/module2/fin rat.pdf).
Human Resources c.
d. Management of Operations
e. Modern technology
3. After you’ve finished your internal and external analyses, make a table that clearly shows the company’s most important strengths and weaknesses, as well as the most important opportunities and threats it faces right now.
4. Sum up your findings by answering the following questions:
a. Does Coca-Cola have more advantages or disadvantages? Explain.
b. Are there more opportunities or threats for Coca-Cola? Explain.
c. Does Coca-Cola have any competitive advantages that are long-term? If that’s the case, what are they?
Expectations for the Assignment
The length of your Case Assignment should be at least 5 pages.
You must format your paper in APA style, and you must cite and reference your sources. In your paper, you should cite and reference at least three (3) credible sources (at least two of your sources must be different from the sources provided you in the Background materials).