Social Responsibility in Marketing Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Social Responsibility in Marketing Essay
Pt. 1 Analytic Essay
What do Chick-fil-A, Ben & Jerry’s ice cream, and Patagonia clothing company have in common? They are all organizations that take social responsibility in marketing seriously.
Many organizations in the United States embrace social responsibility.
Though the term is sometimes loosely applied, organizations that are serious about their role in social responsibility use a three-pronged attack strategy based on proper legal, ethical, and social responsibility behavior.
Marketers should practice a “social conscience” in dealings with shareholders and consumers. In their own industries, Chick-fil-A, Ben & Jerry’s ice cream, and Patagonia clothiers exemplify corporate social responsibility in marketing.
Georgia-based Chick-fil-A restaurant chain has a wide range of policies that help integrate social responsibility into the very fabric of their organization.
Chick-fil-A closes on Sundays to encourage worship, offers substantial scholarships to employees who will commit to finishing their education, and works to strengthen marriages by counseling employees and offering weekend stays at resorts to encourage communication between spouses.
This company is often ranked at the top of its industry with respect to social responsibility integration and practice.
Ben & Jerry’s ice cream and Patagonia clothiers are huge supporters of the “green movement.” Environmental advocacy is part of their corporate credo and mission statement. Both companies not only encourage environmentalists and their causes but also practice environmentalism in the manufacture of their products. Both companies also use their Web sites to advance the environmental agenda.
As more organizations place an accent on holistic marketing, environmental awareness and responsibility increases. Social responsibility is becoming the corporate mantra of the 2000’s.
Case study developed by Dr. John R. Brooks, Jr., Houston Baptist University.
What are the three prongs of the social responsibility attack strategy embraced by some firms today?
How would you describe proper socially responsible behavior?
Pt. 2- PLANS Assignment: (1500-words)
Select an industry or organization of interest to you. This could be your current or previous work organization, religious institution, community organization or an organization that serves you as a customer. See PLANS Depot).
Within this context, describe a specific, practical and cost-effective approach for gaining insights about unmet customer needs that you believe are not currently recognized by most businesses operating in this space.
Describe the customer segments you are targeting and the methods you will use to gain this market intelligence.
What are some of the specific hypotheses that could be tested in this research? How might this information be used? Must be in APA format.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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