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Social Media Marketing Plan Presentation Assignment
Social Media Marketing Plan Presentation Assignment
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Social Media Marketing Plan Presentation Assignment
In this assignment you will create a presentation to pitch your social media marketing plan to the client. You will include elements from your marketing research, Value Proposition, Competition Brief, and newly created social media campaign implementation plans in the presentation.
Scenario
Your client is anxious to hear about the marketing plan that you are creating. However, as is often the case in the business world, things have changed. Instead of a full marketing plan, your client has decided that they want to start out with a limited social media campaign (using a single platform) because they think this is the most prudent and cost-effective way to begin.
This is fine with you because you are confident that once they understand what you have developed thus far, they will ask to add other marketing services. Besides, you had to do the research anyway. Now you simply need to focus on the social media component of your marketing plan.
Your client wants to know how you plan on achieving the agreed-upon initial goals as stated in the Letter of Engagement. They have requested that you use a single-platform media campaign. Your media plan should tell a story about the services, customers, competitors, and specific messaging, as well as how the campaign will be conducted and how the campaign’s performance (success or failure) will be measured.
Note: The client has already determined the price of their service, so you don’t need to define it. If you plan to use a price in your campaign, you can make one up.
Preparation
Consider a proper platform such as Facebook, Instagram, WhatsApp, YouTube, or LinkedIn. Note, a full social media campaign would likely include a combination of these, but you are to choose only the one that you believe would be the most effective, and justify your selection.
Explore social media; if you are not familiar with its various platforms, make sure to spend some time getting to know them.
Download the Marketing Plan Presentation Template [PPTX] and use it to complete this assignment. You will notice that it includes the slide template that you used in your preliminary marketing strategy assignment. You’ll need to update those slides to reflect your market research. Note: You can customize the template background as desired if it enhances your presentation.
Instructions
Create a professional 10–12 slide PowerPoint presentation (with detailed speaker notes) that considers all elements of the scenario. Your plan should thoroughly inform your client of your social media marketing campaign plan. Do the following in your presentation:
Summarize each element of your previous assignments.
Client, service, mission, and goals.
Value proposition.
Customer profile.
Competition.
State and justify your choice of social media platform that will effectively promote the service.
Explain how the campaign will be conducted.
How long it will run, content/collateral type, media buys/advertising, where it will run (i.e. Facebook Marketplace, Corporate Facebook Page, Instagram), etc.
Describe how the campaign’s effectiveness will be measured.
Additional Requirements
Resources: Use two sources to support your writing. Choose sources that are credible, relevant, and appropriate. For help with research, writing, and citation, access the library or review library guides. Note you DO NOT have to include citations for the strategy slides, as those citations were already included in your last assignment.
Presentation Guidelines:
Length: 10–12 PowerPoint slides that would accompany an approximately 10–15-minute oral presentation.
Prepare detailed speaker’s notes describing items on each slide so that the viewer can accurately interpret the deeper meanings and intentions that would have been conveyed orally. Support your claims, arguments, and conclusions with credible evidence from two current scholarly or professional sources.
Visuals: Create PowerPoint visuals that are easy to read and interpret. Use colors, fonts, formatting, and other design principles that make the information clear and generally add to the aesthetic of the presentation. The specific course learning outcome associated with this assignment is:
Develop a research-driven marketing plan for a health care service provider.
Name of Organization or Client Marketing Plan by Your Name Date
Client Introduction
Client Name:
Client Description (size, location, etc.):
Service Description:
(Include how the consumer can obtain or get access to your product or service.)
Client Mission and Goals
Mission:
Goal(s):
Service Value Proposition
Product differentiation: What is your client’s value proposition? What makes it unique? What distinguishes your client from others?
Customer Profile
Competition
Social Media Platform Choice
Discuss the social media platform that you are recommending and justify your choice.
Campaign Plan
Explain how your plan will be conducted:
Length of the campaign.
Content/collateral type.
Media buys/advertising.
Where it will run (i.e., Facebook Marketplace, Corporate Facebook Page, Instagram, etc.)
Measuring the Campaign
Measuring marketing performance (assessing effectiveness, marketing metrics):
Describe the overall evaluation process. How will you know that you were effective? Align with your marketing goals.
Examples of various outcome methods to consider:
What tools will be used to measure consumer interaction?
Number of consumers accessing service or product.
Improvement in community health status.
Revenue, income, profits, (positive or negative).
Survey results (positive or negative)
Sources
Minimum of 2 sources, not including your textbook, formatted in SWS format.
Social Media Marketing Plan Presentation Assignment
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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