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Social media advertising and its impact in marketing
Social media advertising and its impact in marketing
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Social media advertising and its impact in marketing
Influencer marketing is a form of marketing in which brands partner with individuals who have a
large following on social media platforms such as Instagram, TikTok, YouTube, and Twitter.
These individuals, known as influencers, use their platforms to promote the brand and its
products or services to their followers.
Influencer marketing campaigns can be highly effective for reaching a specific target audience,
as influencers typically have a niche following that aligns with the brand'target market. For
example, a beauty brand may partner with a makeup artist who has a large following on
Instagram, while a fitness brand may partner with a personal trainer who has a large following
on TikTok.
One of the main benefits of influencer marketing is that it allows brands to reach a large
audience in a highly targeted way. Influencers have built trust with their followers, so when they
recommend a product or service, their followers are more likely to take notice and consider
making a purchase. Additionally, influencer marketing can be more cost-effective than
traditional forms of advertising, such as television or print ads.
To launch an influencer marketing campaign, a brand will typically first identify a list of potential
influencers who align with their target audience and overall brand message. They will then reach
out to these influencers and pitch them on the campaign. If the influencer is interested, the
brand will then work with them to develop a content plan and create a contract outlining the
terms of the partnership.
The content that influencers create for a campaign can take many forms, including sponsored
posts on social media, product reviews, videos, and even live streaming. The key is that the
content is authentic and aligns with the influencer existing content and aesthetic.
An important aspect of influencer marketing is measuring the success of a campaign. Brands can
track the engagement and reach of influencer content, as well as track any sales or conversions
that occur as a result of the campaign.
Some of the key metrics used to measure the success of influencer marketing campaigns include
reach, engagement, website traffic, and conversions. Reach refers to the number of people who
have seen the influencer content, while engagement refers to the number of likes, comments,
shares, etc. on the content. Website traffic and conversions refer to the number of people who
have visited the brand website as a result of the influencer marketing campaign, and how
many of those people have made a purchase.
It important to note that influencer marketing campaigns should be used as part of an overall
marketing strategy, not as a standalone solution. Brands should also be aware of the FTC
guidelines and laws around influencer marketing, and ensure that all sponsored content is
properly disclosed to followers.
In conclusion, influencer marketing is a highly effective way for brands to reach a targeted
audience and promote their products or services. By partnering with individuals who have a
large following on social media, brands can leverage the trust and credibility that influencers
have built with their followers to drive engagement and conversions. However, it important to
measure the success of a campaign and use influencer marketing as part of an overall marketing
strategy while being aware of the laws and guidelines.
Social media advertising and its impact in marketing
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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