|Perfect Number of Pages to Order||5-10 Pages|
READINGS FROM TEXTBOOKS
Mergel: Chapter 6: Policy Considerations for Social Media
Mergel Chapter 7: Metrics in Social Media
Answer each of the prompts with three paragraphs by the mid-week deadline, using concepts and sources from the text or your own research.
The constant tone throughout this course, as it relates to functioning in any form of public relations communications role, is that public facing press personnel MUST have a place at the management table. They must act as the organization’s eyes and ears, which entails more than simply comprehending the organization’s mission. They must be aware of the hierarchy, culture, and day-to-day priorities and challenges, as they are “The Ringmaster,” as Mergel puts it. This is a fast-
paced, dynamic, and at times difficult function, depending on when and how you communicate, as well as how much knowledge and information you have as a press contact OR how much information you gather for your public-facing
management colleagues speaking directly on an issue. If you work for an agency, an issue could develop at any time, and you’ll need to become an expert to start your pitch. Furthermore, it is not always necessary to be defensive; you may
utilize social media or news releases to promote your organization’s objective. This also applies to politics, particularly if you’re working on behalf of a candidate or government official. You must be aware of your target audience as well as your
medium. With that in mind, choose a “hot topic” in government and describe how YOU would approach this “assigned” topic, using the social media criteria in Chapter 6 (questions to utilize in establishing an effective social media plan).
Choose a PASSIONATE subject or a topic/field in which you could envision yourself working in the future.
What are your thoughts on the videos about the responsibilities of a press secretary? What do you believe their greatest issue is? (To find movies, go to the materials area for week 10)
Mergel mentions the GSA’s center for excellence in digital government; please do some research on GSA.GOV and describe an activity or resource that you found particularly interesting.
What does Mergel say in Chapter 7 about how we can successfully measure social media activities?
There are a few things to keep in mind:
1. For your ideas and statements, please include foundational background and depth, as well as sources. ***Always clarify your point of view to the reader rather than assuming they understand it.
2. Make sure you include a Works Cited section at the end of each postings.
3. Double-check that you’ve answered all of the prompt’s questions completely.
4. I always appreciate and encourage students to incorporate their personal experiences, previous knowledge, and passions/interests into their responses.
Press Personnel Discussion Public Relations Communications Role Public Facing