Personal Marketing Plan Essay Assignment
| Order ID |
53563633773 |
| Type |
Essay |
| Writer Level |
Masters |
| Style |
APA |
| Sources/References |
4 |
| Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Personal Marketing Plan Assignment
You are required to complete your personal marketing plan that includes the strategic marketing process elements that you are learning throughout Introduction to Marketing. These include a situation (SWOT) analysis, focus and goal setting, and marketing program.
A. Situation (SWOT) Analysis (40 points)
1. Internal Assessment
What are your strengths and weaknesses?
Strength
Weakness
· Personality
· Formal education and classes
· Job experience
· Motivation
· Other: ____________
What can you do to enhance your strengths, minimize your weaknesses?
What type of competitive advantage do YOU have?
If you dont have one, can you develop one? How are you differentiated?
2. External Analysis
What are the trends in the environmental factors that could have an impact on your job and career development? Technological, Regulatory/Ethics & Social Responsibility, Economic, Social?
Opportunities
Threats
· Social factors
· Economic factors
· Technical factors
· Legal factors
· Competitive Analysis Who are your competitor? What type of background, experiences, strengths and weaknesses do your competitors have?
· Market Analysis (This means doing some research!)
What market segments have you identified as having the best potential?
How do you fit into these markets?
B. Focus and Goal Setting (20 points)
· What are your objectives? Make them specific and measurable. What is your target market? Examples might be large public accounting firms, business to business sales, marketing researcher for a consulting firm in Chicago.
C. Marketing Program (40 points)
1. Product Strategy Actions to improve my own marketability
Understand how it can meet the needs of your target market. What are your key attributes/benefits? How are you differentiated? Address those questions by analyze your capital:
· Formal education/courses
· Job experience
· Extra-curricular activities
· Volunteer activities
· Key attributes/benefits
· Differentiation
2. Place strategy
What channels have you developed to access your target market (prospective employers)? Associations, career placement, personal contacts, etc. Do some careful research on these. Dont assume that intensive distribution is necessarily the way to go. Focus your channel to the target market you are seeking.
Network sources for contacts and references
3. Promotion Strategy
Think about the buying process. How will you create awareness? What can you do to break through the clutter and get the opportunity for an interview? What is your positioning strategy? Your personal selling skills will be important for telephone contacts and face-to-face interviews. Probe to find out about the needs of the organization before the sales call and during the interview. Have questions prepared.
4. Pricing
What salary and compensation package do you want; are you willing to settle for? Whats the competitive price for your target market?
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RUBRIC
| QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
| Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
| Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
| Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
| Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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