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MKT111B 100 Marketing Project Essay Assignment
MKT111B 100 Marketing Project Essay Assignment
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
MKT111B 100 Marketing Project Essay Assignment
Rating Excellent Good Acceptable Developing Unacceptable SCORE Points 80 -72 71-64 63-48 47-32 31 – 0 Marketing Project – Part 2 Required Elements – must use your chosen company (80 points for this section -Explained how the following environments impacted the chosen company and its customers in detail: -economic environment -socio-cultural environment -technological environment -global environment -competitive environment -governmental regulations Details of at least one of the required elements to the left are weakly presented or missing Details of at least two-three of the required elements to the left are weakly presented or missing Details of at least four of the required elements to the left are weakly presented or missing Details of at least five of the required elements to the left are weakly presented or missing Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Writing Mechanics (5 points for this section) sentence structure, run-ons, fragments, agreement, punctuation, capitalization, spelling, etc. Demonstrates knowledge and use of writing mechanics, enhances the readability Demonstrates knowledge and use of writing mechanics with minor errors that do not detract from the readability Demonstrates knowledge and use of writing mechanics but with errors that detract from the readability Difficulties with readability due to inappropriate use of writing mechanics Lacks proper use of writing mechanics – lacks readability Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Writing Organization (5 points for this section) Coherence: all writing fits together, makes sense, and flows in effective order – beginning, middle, end
Clarity: all writing is consistent and logical
Coherence: Well organized and purposeful writing; has beginning, middle, and end; strong and appropriate transitions Clarity: Expresses ideas clearly and logically
Coherence: Adequate organization; beginning, middle, and end; appropriate transitions Clarity: Expresses most ideas clearly; occasional lapse in logical order
Coherence: Sequence of information difficult to follow; lacks a clear beginning, middle, and end; few or inappropriate transitions Clarity: Attempts to express ideas clearly; sometimes difficult to follow
Coherence: Unclear; lacks beginning, middle and end; fails to use transitions appropriately Clarity: Disjointed connection of ideas; difficult to follow
Coherence: Lacks coherence; beginning, middle, and end, and transitions Clarity: Lacks clarity and logic; does not connect ideas
Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Citations (5 points for this section Correctly uses in-text citations for all sources; properly formats paper and references page Uses in-text citations with minor errors to identify sources; paper formatting and or references page displays minor errors Minor errors or missing in-text citations; paper formatting and or references page displays minor errors Frequently missing in-text citations; improperly formats paper and references page Lacks in-text citations; lacks proper formatting of paper; missing or irrelevant references page Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Critical Thinking (5 points for this section) Engages with the material; demonstrates insightful ideas from a thorough examination and understanding of the topic Balance of source and original ideas shows consistent interaction with the sources and evidence of critical thinking Balance of source and original ideas shows inconsistent interaction with the sources and a decrease in critical thinking Ideas rely too heavily on sources rather than on critical thinking; shows minimal interaction between sources and original ideas Lacks engagement with the material or lacks evidence of critical thinking Instructor Comments: TOTAL:
MKT111B 100 Marketing Project Essay Assignment
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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