MK001 International Marketing Strategy

 MK001 International Marketing Strategy

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

MK001 International Marketing Strategy

Faculty of Social Sciences – Assessment Brief for Students – 2019 2020 Semester 1

MK001 International Marketing Strategy

Module code and title	6MK001 International Marketing Strategy
Module leader	Sue Rennie
Diet	First attempt
Assessment type	Individual Report
Submission date	29th November 2019 by 12 noon
Submission method	Uploaded on to Canvas
Assessment limits	Maximum 2500 words on 20 sides of management consultancy style report. Exemplars will be shown in class
Assessment weighting	50%

 

Assessment brief (if appropriate, please refer to module assessment briefing document)

Assessment 1 You will need to choose an organisation that has already carried out some limited expansion internationally but to no more than 6 international countries and investigate the possibilities for them to expand further internationally. Your organisation should be a Small to Medium sized enterprise (SME) as defined by the EU definition and you will have been appointed as a marketing consultant to advise the main board of your suggestions for what international market for the organisation to enter. Your organisation can originate from any country in the world and this will be regarded as the home market for that organisation Using the established product /service sectors stated on the organisations website you are required to narrow down the number of possible countries (markets) and provide a profile of the market and the competitors. You need to present your work in the form of an infographics type report using PowerPoint as the software to produce this. This is a popular style of report used by marketers to illustrate market and competitive based information. You will be given sample assessments of previous infographic reports in class during weeks 2-4 Your report should include the following: 1. A brief description of the organisation and its strengths including what would the justification be for business to expand further internationally? (10%) 1. Detail the macro and micro criteria and other marketing factors that would be relevant to narrow down the choice of potential markets and subsequently profile the markets. Why are these criteria relevant to the organisation and its market research in their new market selection? Please note you need to use both macro and micro criteria here that are relevant to the organisation and the market. (10%) 1. Using the detailed and relevant macro and micro criteria from point 2 to screen the number of countries down from all available markets in the world to profile your final choice of selected countries. You need to detail why the two chosen countries are relevant and include reference to manufacturing based competitors, distribution networks, key market profiles within the country and other international strategic elements and using recognised International Marketing theoretical framework, research data and statistics to present your analysis. You may wish to concentrate on a sector or sectors important to the organisation at this stage. (60%) 1. Justify a choice of final country and develop a proposed strategic positioning for the organisation and underpin with relevant data and statistics including competitive positioning. This should indicate selected target markets for the business in the final country and also some indication of the marketing message that would be used to target them. (20%) Please use PowerPoint to put together your management consultancy report or infographic report. Samples of previous work to show the style required will be circulated during weeks 2, 3 and 4 of the semester for reference. Reports received in any other written format will not be able to be uploaded to Canvas. You should retain a copy of all of your research since the second assessment for this module builds upon this research The percentages indicated at the end of the points 1, 2 3, & 4 above indicated the weighting given to each point in the assessment. You will be graded accordingly. Please see the feedback sheet available on CANVAS for more detail of the assessment criteria and if you are in any doubt please do ask the module tutor. Please note · That a generic use of Porters 5 forces or the use of PESTEL in your work is not allowed as these are not recognised International marketing theoretical frameworks and should not be included. · You need to include both macro and micro criteria in the evaluation of the markets and failure to include both will affect your final grade. · This assessment covers the theory and methods given in lectures numbered 1-6. · Your assessment should not have any reference to the marketing mix elements as these are covered in the second half of the module.

 

Assessment Criteria (The actual assessment components for this assignment)
Criteria	Weighting (If applicable)
Please see the feedback sheet available on Canvas for more detail of how to apply these criteria in to your work 1. Demonstrate your knowledge and understanding of the theoretical issues involved in international marketing strategy including the use of models or concepts to illustrate your answer. 2. Include current data and evidence of appropriate application of international marketing concepts 3. Justify why the selection criteria both macro and micro are relevant to the chosen product/company in the elimination of potential markets 4. Provide reference to literature searches with all readings fully listed 5. The report is presented in the form of a management consultancy style report i.e. presentation based using infographics

 

Pass mark	Undergraduate 40%
Performance descriptors in use; · University of Wolverhampton Yes · Professional or Statutory Body Chartered Institute of Marketing Yes · Module specific Yes · Other (specify below) No �

 

Return of assessments (Instructions for return / collection of assessments)

Feedback for the assessment will be made available on individual basis within 4 working weeks from the hand in date. Generic feedback from a sample of the assessments will be verbally given in class in the next session one week after the hand in date.

 

	This assessment is testing Module Learning outcomes	Tick if tested here
LO1	Demonstrate an understanding and application of International Marketing theories and models	yes
LO2	Develop, evaluate and justify appropriate international marketing strategies for a mix of different economies and organisations	yes
LO3

Additional information for students

The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

Your module guide and course handbook contain additional and important information regarding;

• The required referencing style for your assignment.*

Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.

• Submission of your work
• Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook
• Extensions on submission dates *
• Additional support *
• Academic conduct with regards to cheating, collusion or plagiarism *
• Links to appropriate sources of relevant information *

* Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk.

Always keep a copy of your work and a file of working papers

The requirement to keep a file of working papers is important. There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.

When you submit your work you will be required to sign an important declaration confirming that:

• The submission is your own work
• Any material you have used has been acknowledged and appropriately referenced
• You have not allowed another student to have access to your work
• The work has not been submitted previously.

The following information is important when:

• Preparing for your assignment
• Checking your work before you submit it
• Interpreting feedback on your work after marking.

Module Learning Outcomes

Module Learning Outcomes are specific to this module, and are set when the module was validated.

Assessment Criteria

The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief.

Performance Descriptors

Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated.

To help you further:

• Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component.
• Refer to the VLE topic for contact details of your module leader / tutor, tutorial inputs, recommended reading and other sources, etc. Resit details will also appear on the VLE module topic.
• The University’s Learning Information Services offer support and guidance to help you with your studies and develop your academic skills http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

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Authorised: Authorised: FoSS version 1 – Approved by: FAEC November 8th 2016. Ref: 2 Module Assessment Briefing Form

FoSS Generic Assessment Performance Descriptors

Based on – University Performance Descriptors (updated September 2015)

Note that these are generic descriptors that apply mainly, though not exclusively, to written academic work. The relevant performance descriptors for the appropriate level (as below) should appear in the module guide.

Any further module-specific assessment criteria, such as number of words, should be clearly stated in the assignment brief.

The pass rate at levels 3 -6 = 40%

	Level 3	Level 4	Level 5	Level 6 (Graduate level)
90-100%	Very detailed answers to all parts of the question / task. Extremely clearly structured and focused, demonstrating overall coherence and in- depth understanding. Clear evidence of a range of independently sourced material well applied in all contexts. No obvious errors in grammar as appropriate.	Focused and comprehensive engagement with the question, showing evidence of in-depth understanding of the issues. Extremely clearly structured and demonstrating a coherent argument throughout. Evidence of wide, independent reading. No obvious errors in referencing or grammar or syntax as appropriate.	Exceptionally detailed and original response to the assignment, with critical use of independently sourced contextual material. Outstanding demonstration of linked understanding of relevant theory, concepts and models. Extremely well structured with high level of analysis.No obvious errors in referencing or grammar or syntax as appropriate.	Exceptional level of analysis, showing deep critical engagement with a comprehensive range of contextual material. Demonstration of independent thought resulting in highly original or creative responses to the assignment. Provision of clear evidence of understanding of current scholarship and research based on an extensive range of relevant sources. Extreme clarity of structure demonstrating complete focus of argument. No obvious errors in referencing or grammar or syntax as appropriate.
80-89%	Detailed answers to all parts of the question / task. Very clear, logical structure and focus, demonstrating overall coherence. Clear evidence of independently sourced material appropriately applied. Very few errors in grammar as appropriate.	Detailed response to all relevant parts of the question with evidence of clear understanding of the issues. Well structured with evidence of independent reading supporting the argument. Very few errors in referencing or grammar or syntax as appropriate.	Very full, independent response to the assignment with totally relevant material which is well beyond any module input, demonstrating independent study. Excellent understanding and application of relevant theory, concepts and models. Very clear logical structure. Very few errors in referencing or grammar or syntax as appropriate.	Excellent links between relevant ideas, theories and practice. Evidence of clearly independent scholarship and the ability to engage critically and analytically with a wide range of contextually relevant resource material. Demonstration of original insights, supported by extremely well structured overall argument. Very few errors in referencing or grammar or syntax as appropriate.
70-79%	Full answers to all the parts of the question / task. Clear structure and focus. Evidence of material not covered in taught context and appropriately applied to given context. Few errors in grammar as appropriate.	Identification and very good understanding of issues in the assessment. Full answers to all questions/task. Very clear argument with relevant examples used to illustrate response. Clear evidence of reading outside the module list. Few errors in referencing or grammar or syntax as appropriate.	Full response to the assignment with all content relevant and focused. Very good understanding of relevant theory, concepts and models. Application of appropriate theory to examples/practice, demonstrating a rigorous approach to a variety of ideas, contexts and frameworks. Few errors in referencing or grammar or syntax as appropriate.	Very good links between a range of different ideas and theories. Places issues in a wider context. Evidence of clear understanding of a range of relevant theories and application of these appropriately. Independent ideas, well argued and supported. Few errors in referencing or grammar or syntax as appropriate.
60-69%	All significant content accurate. All main points of question / task covered. Identifiable structure. Some evidence of material not directly covered in taught input. Some small repeated errors in grammar as appropriate	Good understanding of the issues. Engages directly with the question. Clear argument with good examples used to support it. All main points and important issues of the question/task covered. Some evidence of reading outside the module list Some small repeated errors in referencing or grammar or syntax as appropriate	Answers most if not all detailed aspects of the question. Content mainly relevant and accurate. Good knowledge and understanding of relevant theory and concepts and application of theoretical models. Evidence of a developing appreciation of contextual issues. Some small repeated errors in referencing or grammar or syntax as appropriate	Clear links between theory and practice. Good coverage of assignment issues. Full understanding of core issues. Evidenced level of understanding of appropriate theory and concepts.Some small repeated errors in referencing or grammar or syntax as appropriate
50-59%	Content generally accurate and relevant to the question / task. Reasonable breadth of taught material used. Evidence of structure.	Generally sound understanding of basic concepts. Content relevant to the question/task. Competently deals with main issues. Reading based on main texts or materials, but not always fully utilised in supporting arguments. Some repeated errors in referencing or grammar or syntax as appropriate.	Main issues addressed and solid attempt to answer question. Some relevant content applied. Sound knowledge and understanding of relevant theory and concepts and identification of main issues Some repeated errors in referencing or grammar or syntax as appropriate.	Identifies main issues and relevant theory. Coverage of most of assignment issues. Competent application of relevant theory and states obvious links to practice. Some repeated errors in referencing or grammar or syntax as appropriate.
40-49% 40% Pass mark	Satisfactory evidence of understanding of basic concepts/issues and demonstration that the learning outcomes have been met. Limited use of the breadth of taught content. Some attempt at structure.	Satisfactory evidence of understanding of basic concepts/issues and demonstration that the learning outcomes have been met. Content broadly relevant but with limited or little application of theory. Almost totally descriptive.	Satisfactory attempt to address question/issues with some content relevant to assignment topic. Demonstration that the learning outcomes have been met. Material engages with relevant module materials, but largely repeats taught input and lacks development or personal interpretation. Some general understanding of topic	Demonstration that the learning outcomes have been met. Makes few links between theory and practice. Answers question in a very basic way. Describes relevant theory accurately, and some relevant ideas offered. Limited coherence of structure.

 

30-39% Compensatable Fail	Some learning outcomes and / or assessment criteria not met. Repetition of taught content with minimal attempt to focus on the given question or issue. Little evidence of structure. Evidence of sufficient grasp of learning outcomes to suggest that the student will be able to retrieve the module on resubmission.	Some learning outcomes and / or assessment criteria not met. Superficial treatment of issues. Some is relevant to topic set. Material merely repeats taught input. Lacks understanding of basic theory or concepts. Possible use of extensive quoted passages. Evidence of sufficient grasp of learning outcomes to suggest that the student will be able to retrieve the module on resubmission.	Some learning outcomes and / or assessment criteria not met. Questions not answered fully. Content not wholly relevant. Little or no evidence of understanding of relevant theory. Very repetitive of taught input – no development or application. The use of extensive quoted passages evident. Evidence of sufficient grasp of learning outcomes to suggest that the student will be able to retrieve the module on resubmission.	Some learning outcomes and / or assessment criteria not met. Inadequate content with issues not addressed; insufficient evidence of understanding of relevant theory and concepts and only partial understanding shown. Very limited application of theory. Use of extensive quoted passages is evident. Evidence of sufficient grasp of learning outcomes to suggest that the student will be able to retrieve the module on resubmission.
20-29% Fail	No learning outcomes fully met. Little evidence of attempts to engage with module materials.	No learning outcomes fully met. Little evidence of attempts to engage with module materials.	No learning outcomes fully met. Little attempt to engage with the module materials or ideas.	No learning outcomes fully met. No demonstration of adequate knowledge or understanding of key concepts or theories. There is no recognition of the complexity of the subject.
10-19% Fail	Little attempt to engage with assignment brief and has not met learning outcomes. Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.	Little attempt to engage with assignment brief and has not met learning outcomes. Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.	Little attempt to engage with assignment brief and has not met learning outcomes. Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.	Little attempt to engage with assignment brief and has not met learning outcomes. Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.
0-9% Fail	No real attempt to address the assignment brief or learning outcomes	No real attempt to address the assignment brief or learning outcomes

 

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