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Miami Communications Persuasion Groupon
Miami Communications Persuasion Groupon
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Miami Communications and Persuasion Groupon Inc Essay
Although this article is from 2015, I find it covers six great areas of persuasion. After you have read the article, select a company/organization that you feel does a GREAT job of persuading the public – DO NOT USE APPLE! Write a short sentence or two explaining how your selected company/organization handles the art of persuasion to its consumers. Write about one or more areas FROM THE LIST BELOW that relate to your chosen company or organization.
Scarcity
Commitment & Consistency
Reciprocity
Authority
Social Proof
Liking
Before submitting your post be sure to read, and re-read your work.
Check Your Work and Properly Cites Your Sources!
I will deduct for sloppy mistakes, especially sloppy grammar errors and a lack of cited sources. There is no min/mad of cited sources required.
I am a firm believer in quality vs. quantity so make sure you do your research and think about your assignment before you submit it.
ASSIGNMENT EXAMPLE: SPOTIFY
Spotify handles the art of persuasion to its consumers through the principles of scarcity, reciprocity, and liking.
Miami Communications Persuasion Groupon
Scarcity: When Spotify was first launched in the United Kingdom, it was by “invitation only,” which limited its availability to the general public. Due to high demand, it opened up its subscription service globally.
Reciprocity: Spotify offers a 30-day free plan for users to try out its premium subscription. It offers four different premium plans (student, family, partner, and individual), and they all include Hulu and Showtime subscriptions as a bonus.
Liking: Spotify offers a personalized playlist titled “Spotify Wrapped” for each user at the end of the year. This playlist bundles together the most listened songs of every user throughout the year.
Miami Communications Persuasion Groupon
WORKS CITED:
Bernazzani, Sophia. “The Scarcity Principle: How 8 Brands Created High Demand.” HubSpot Blog, blog.hubspot.com/marketing/the-scarcity-principle.
“Spotify Wrapped 2019 Reveals Your Streaming Trends, from 2010 to Now.” Spotify, 5 Dec. 2019, newsroom.spotify.com/2019-12-05/spotify-wrapped-2019-reveals-your-streaming-trends-from-2010-to-now/.
Miami Communications Persuasion Groupon
“What Subscriptions Do You Offer?” Spotify, support.spotify.com/us/article/subscription-levels/.
Importance of a Healthy Workspace Environment Memorandum
I’m trying to study for my Communications course and I need some help to understand this question.
Miami Communications Persuasion Groupon
You are working in the Human Resources department of a local company; you noted complaints by some employees of a very uncomfortable work space and creatively came up with the below ideas to make the cubicle space be a happier more productive area.
-One curtains to allow for natural light to come in
-Having a community area with treats
-Listen to music via headphones
Please take the information above and turn it into an Internal Memo to upper management. Include a introduction and conclusion along with the points and why these would make the cubicle space more productive. (of course, the reasons can be made up, no need for tons of research, but make sure your grammar and spelling are correct)
Miami Communications Persuasion Groupon
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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