Marketing Economic Development Discussion Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Marketing Economic Development Discussion Paper
Primary Task Response: Your first task is to post your own Key Assignment Outline to the discussion area so that other students are able to review your plan. Attach your document to the main discussion post, and include any notes you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft you will complete next week.
Respond to Another Student: Review at least 1 other student’s Key Assignment Outline and provide meaningful feedback. Refrain from general feedback, such as simply stating “good job.” Your feedback to other students is most helpful if you not only point out weak areas but also offer suggestions for improvement. The best feedback takes a three-stage approach to identify what was done well, weaknesses, and areas for improvement.
student’s name is Anthony
Executive Summary: This summarizes major points of the plan.Provide an overview of why Panama is a great opportunity for our health and fitness spa to grow and service the growing Medical Tourism business in Panama. Discuss the economic development and dependency of the local population on International trade coming into and out of PanamaDiscuss the consistent economic GDP growth Discuss overview of international model and strategy for Panama for pricing and operationsIntroduction: Include a brief explanation of the company, product, and the country chosen for global expansion.Luxury spa and fitness club aimed at the increased number of clients seeking stem cell therapy in Panama. Provide individualized and customized health programs wealth clients Provide world class fitness center to all membersBuild MOA/MOU with local therapy clinics for referrals of clients Cultural Analysis:
Briefly describe how the product fits your selected country’s culture.Include the following information about expansion into your particular country:Geographic Research: Climate is tropical nearly all year with a rainy season in summer time. Panama’s Canal provides access to international trade routes, products and clientsTarget Market Population and Demographics: Target Market is wealthy clients both locally and internationally due to demand for stem cell therapy in Panama. Normal customer population is a mixture of Spanish, North American, Caribbean island and Native culture. Nearly 4million in total population. One of the smallest in Central America.
Economic Research: Yearly Growing GDP, Increased exporting of Agricultural products, minerals and resources. Increased focus on Medical Tourism due to stem cell research. Legal Research: Lawyers with local knowledge and international lawyers Political Research: Government is run as a Democracy, Has history of military coups and revolutions. Government Considerations: History of Military Coups, and Revolutions, Mostly stable Government now. National Debt is fairly high.Language Considerations: Mixture of Spanish and English.
Learning more towards spanish. But due to international trade, English is spoken. Competitive Analysis: Include information about the brand’s competition.The 4 Ps of marketing: See attached Powerpoint Industry information: Heavy dependency of international trade both imports and exports. Little to no competition in health and fitness industryMarketing PlanMarketing Objective: Create both local and international Adds to attract members. Global Positioning Strategy: polycentrism modeProduct Differentiation: Luxury and customized programs Advertising and Promotional Strategy: multidomestic strategyDistribution Strategy: N/A Pricing Strategy: competitive pricing and value based pricingReferences and Appendices
Marketing Economic Development Discussion Paper
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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