Laundry Detergent Marketing Environment Assignment

Laundry Detergent Marketing Environment Assignment

Order ID	53003233773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Laundry Detergent Marketing Environment Assignment

Hello SolutionsPro, here is the Marketing assignment. The topic is the same Laundry Detergent. Thank you.

Once a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing strategy.

It is time to put your research skills to good use using your textbook and articles from the library’s full-text databases.

Click here for the research requirements and guide for this assignment.

Continue working with the product/service chosen in Unit 1.

Create your own marketing strategy for it.

Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service.

Based on your segmentation, describe each of the target markets that you would seek to reach. Explain why they will be the most profitable for your product/service.

Develop a value proposition for your product/service through differentiation and positioning. Include the following:

Introduce at least two (2) competitors and explain their current positioning in the market (what do they promise to deliver?)

Discuss possible competitive advantages your product/service can use to differentiate itself from these competitors (product, services, channels, service, people or image) and select which one(s) to use to build your positioning.

Based on this differentiation, explain your value proposition and develop a positioning statement.

Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The body of the paper should be 2-3 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length.

Please submit your assignment as a Word document in APA format using the attached Template.

This is my part inthe project:

Tamara Bailey

Re: Re: Re:GP WEEK 2

Valerie,

This is your part of the assignment:

Analysis of two competitors and their positioning/Analysis of competitive advantages & ALL Ladies-A paragraph for Development of value proposition and positioning statement the way it is broken up will help if someone does not participate.

Tamara

Thesis and Outline

Thesis Statements

Study the thesis statement samples given here and then write your own. Note the attempt to state the issue in terms of problem-solution. Remember, these are just samples to use as models for your own writing.

1. The issue: Inmate education and community corrections.

Thesis: Inmates with a track record of harming society should be required to pursue educational classes while incarcerated to obtain their high school diploma to assist them in entering society and becoming a contributing member to their local community upon release.

2. The issue: juvenile offenders and community treatment.

Thesis: If a juvenile is placed in prison, the community should be involved in treatment and rehabilitation to keep the young person from becoming a life criminal and to join society in a positive way.

3. The issue: health care legislation and impact on providers

Thesis: Pre-existing conditions, insurance ceilings, and [third example] – all legislated by the 2010 Affordable Health Care Act – will significantly change the work of health insurance companies.

4. The issue: other areas of medicine and pharmacy

Thesis A: Confidentiality in medical practice impacts my specialized discipline of medical information technology through 

and

.

Thesis B: Our focus here is on the four ways that ethics as related to medical records applies to pharmacy: [insert ways 1, 2, 3, and 4 – word or phrase for each.]

Sample Rough Outline for any topic

1. Introduction
2. Opening to capture interest
3. Transition sentence that leads to thesis
4. State thesis (like the samples above)
5. Body
6. First Supporting Evidence (required)
7. Quote from your research
8. Example
9. Second Supporting Evidence (required)
10. Quote from your research
11. Example
12. Personal experience
13. Third Supporting Evidence (optional)
14. Quote
15. Personal Experience

III. Conclusion

1. Wrap up essay by summarizing or restating your thesis.
2. Close with a snappy line.

© Rasmussen College 2011 2

Laundry Detergent Marketing Environment Assignment

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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