Introduction to Analysis and Planning Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Introduction to Analysis and Planning Essay
This assignment is an introduction to Analysis and Planning. A business case is provided to analyze, with the primary intent being to begin to uncover the challenges and propose a solution. Additionally, students will explore types of information systems.
This assignment is based on your perceptions of the following scenario and focuses on developing a SWOT analysis along with related questions. Minor research is required. You should consult the EBSCO database or any other databases through the Purdue University Global Library for academic sources regarding the SWOT analysis.
Scenario: The Green City Activity Center has asked you to help them understand their current business situation and create a SWOT analysis for them. You have been given this information:
Green City is a moderately small suburb of a major city, and it borders several other suburbs, a few of which have their own community centers.
There is a metro train that travels through Green City, but the station is not within walking distance of the Center. There is an active bus service within the city, however.
The Center is located on a main street in the community and is only about 6 blocks from the local high school. Nearby businesses include a bookstore, a busy doctor’s office, and a small preschool. There is a municipal pool at the other end of town.
The Center was built only 20 years ago, and the building has been well maintained. The parking lot is of adequate size and was last sealed about 8 years ago.
The center’s amenities include an indoor swimming pool, a wading pool, four tennis courts, a running track, a gym with several kinds of weight machines and cycles, and a basketball court. There is also a juice bar/coffeeshop on the premises, although it is mostly younger center patrons who visit it. The locker rooms are relatively small. There is a large storage room near the back of the building which has not yet been designated for a specific use.
The center’s services include yoga classes on Tuesday evenings, and children’s swimming classes on Saturday mornings.
Use of the Center is allowed by subscription only. Passes are purchased for 6 months at a time. Patrons are welcome to drop in from 9 am to 9 pm Monday through Saturday.
Many of the staff have worked at the Center for several years and know customers well. Typically, there is an opening for a new staff member approximately every six months due to natural attrition.
The Center has not yet tapped into social media.
Part 1 SWOT Analysis
Consider the above scenario and develop a SWOT analysis. Remember that strengths and weaknesses focus on company (internal) factors, and opportunities and threats come from external (non-controllable) factors. Follow these parameters:
Present your analysis either in a Word® table or bulleted list.
Clearly identify each section as S (Strengths), W (Weaknesses), O (Opportunities), and T (Threats).
Include 3 clear, statements for each section.
Examples of strong statements relate each area of analysis to the scenario. Focus as many of your statements as possible on components of the client’s system (network, database, web presence, etc.).
Things the business does well
Things your business lacks
Qualities that separate you from competitors
Things your competitors do better
Negative press/media (or the lack of positive coverage)
Internal resources (specialized equipment, trained staff, unique programs)
Emerging need for new products or services you can provide
Poor customer communications
Tangible assets (IP, capital, technology, patents)
Unclear purpose or marketing
Enhanced communication and social media
Disrupted supply chain or market forces
Do not write questions. Write in full sentences.
Write entirely in your own words; do not copy wording from the scenario.
There is no need to cite the above scenario in your paper.
Part 2 Information Systems
Before you present your SWOT analysis to the client, you realize this is also an opportunity to learn about various kinds of Information Systems:
Find at least one appropriate Library source or web source to learn about different types of listed below.
Executive Information Systems (ESS)
Decision Support Systems (DSS)
Management Information Systems (MIS)
Transaction Processing Systems (TPS)
Artificial Intelligence and Expert Systems
For each of the above:
Prepare a paragraph of at least 50 words that provides a definition of the system and its functions.
Provide an example of each type of system
Write in your own words (no quotes and no copying).
Provide the full URL of your source.
Place your SWOT analysis and Information Systems paragraphs in the same Word document. Format for easy readability; APA is not required for this assignment.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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