Innovation through Marketing and Technology Value Proposition
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I have attached my paper from last week and need help with the second part. I also need help editing the first part of the paper. I attached the paper from last week, what needs to be completed for the second part and the feedback from the professor for last week’s paper as well. (The research on consumer needs in the market is the paper from last week, also attached as it needs to be edited with the professor’s feedback and merged with the below assignment)
Deliverable: Based on your research of consumer needs in our main markets, describe in one page your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer. Also, provide a one-page recommendation to ACME on whether or not to manufacture that product.
Support your work with the course readings, scholarly sources, and reliable no scholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMGC Library databases, such as Hoover’s, Statista, and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The value proposition should be discussed by country and organized using headings and subheadings to improve its readability.
By the end of Week 2, combine the first two deliverables into a single report after making any necessary corrections, and edit them to ensure that there is a clear flow of ideas from one section to the other. In addition, include a one-page executive summary that highlights the most important findings of the report; as well as your one-page recommendation as a consultant at the end of the report. APA style should be applied to in-text citations and in the reference list.