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Influencer marketing campaigns and marketing goals
Influencer marketing campaigns and marketing goals
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Influencer marketing campaigns and marketing goals
A marketing budget is a financial plan that outlines the costs associated with promoting a
product or service. The purpose of a marketing budget is to ensure that resources are allocated
efficiently and effectively in order to achieve the desired marketing objectives.
When planning a marketing budget, it is important to first define the marketing goals and
objectives that the budget will support. These goals should be specific, measurable, attainable,
relevant, and time-bound (SMART). Once the goals have been established, the next step is to
conduct a thorough market analysis to identify the target audience, competitors, and industry
trends. This information can then be used to inform the development of a marketing strategy,
which will guide the allocation of budget resources.
The marketing budget should be divided into two categories: fixed and variable expenses. Fixed
expenses include items such as rent, salaries, and equipment that are necessary for the
operation of the business and do not vary with changes in production levels. Variable expenses
include items such as advertising, promotions, and commissions that vary with changes in
production levels.
When allocating budget resources, it is important to consider the relative effectiveness of
different marketing tactics. For example, online advertising may be less expensive than
television advertising, but it may not be as effective in reaching the target audience. Therefore,
it may be more cost-effective to allocate more resources to television advertising.
Once the budget has been allocated, it is important to monitor and evaluate the effectiveness of
the marketing efforts in order to make adjustments as necessary. This can be done by tracking
key performance indicators (KPIs), such as website traffic, conversion rates, and sales.
In addition to the budget for traditional marketing efforts, it is also important to consider
budget for digital marketing efforts. This includes social media marketing, content marketing,
SEO, and email marketing. These digital marketing efforts are becoming increasingly important
as more and more consumers turn to the internet to research products and services.
It is also important to consider budget for influencer marketing, which involves partnering with
individuals who have a large following on social media platforms in order to promote a product
or service. This can be an effective way to reach a large audience and build brand awareness.
Another important aspect of marketing budget planning is determining the return on
investment (ROI) for each marketing effort. This will help determine which efforts are the most
effective in terms of cost and results, and can help guide future budget decisions.
It is also important to consider budget for crisis communication and reputation management.
This is especially important for businesses that operate in sensitive or regulated industries. By
having a crisis communication plan in place, a business can quickly respond to negative events
and mitigate reputational damage.
In conclusion, marketing budget planning is a critical aspect of any business strategy. By setting
clear goals, conducting market research, allocating resources effectively, and monitoring and
evaluating performance, a business can develop a budget that supports the growth and success
of the company.
Influencer marketing campaigns and marketing goals
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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