Implementing a Marketing Database Assignment Dissertation

Implementing a Marketing Database Assignment Dissertation

Order ID	53003233773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Implementing a Marketing Database Assignment Dissertation

Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.

Consider the following scenario:

 

Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior. She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.

Now, respond to the following:

• How would you address Sara’s concern about the level of privacy in an online versus off-line database?
• What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

By Saturday, June 28, 2014, post your response to the appropriate Discussion Area. Through Wednesday, July 2, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers:

• Read all your peers’ postings.
• Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.

 

Assignment 1 Grading Criteria	Maximum Points
Initial response: Was insightful, original, accurate, and timely. Was substantive and demonstrated advanced understanding of concepts. Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.	16
Discussion response and participation: Responded to a minimum of two peers in a timely manner. Offered points of view supported by research. Asked challenging questions that promoted the discussion. Drew relationships between one or more points in the discussion.	16
Writing: Wrote in a clear, concise, formal, and organized manner. Responses were error free. Information from sources, where applicable, was paraphrased appropriately and accurately cited. You have researched the theoretical writings related to your selected mental disorder in the second part of the course project. In the third part, you will examine the practice related to the disorder. You have conducted field research on practice related to the disorder, including the interview with a health professional. Based on the information you have gathered, develop a paper that includes the following: Describe the extent and nature of the disorder, such as number of people diagnosed and under treatment, demographics, and other factors of interest. Explain how the selected disorder is diagnosed. Explain how the selected disorder is treated. Be sure to include all the views on appropriate treatment and comment on diversity of views or dissent. Differentiate the diagnosis of this disorder from those of the other disorders within the same diagnostic category. Comment on culturally bound syndromes, cultural biases, or the interplay between assessment and diagnosis and culture. Write a 4–5-page paper in Word format. Make sure to review the rubric so as to address all necessary criteria. Apply APA standards to citation of sources.   By Wednesday, July 2, 2014, deliver your assignment. Assignment Criteria Max Points Describe the extent and nature of the disorder, such as number of people diagnosed and under treatment, demographics, and other factors of interest. 44 Explain how the selected disorder is diagnosed. 40 Explain how the selected disorder is treated. Be sure to include all the views on appropriate treatment and comment on diversity of views or dissent. 64 Differentiate the diagnosis of this disorder from those of the other disorders within the same diagnostic category. 44 Comment on culturally bound syndromes, cultural biases, or the interplay between assessment and diagnosis and culture. 44 Organization (16 points): Introduction, Thesis, Transitions, Conclusion Usage and Mechanics (16 points): Grammar, Spelling, Sentence Structure APA Elements (24 points): Attribution, Paraphrasing, Quotations Style (8 points): Audience, Word Choice 64 Total: Implementing a Marketing Database Assignment Dissertation 300	8

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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