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Impact of Total Quality Management on Customer Loyalty
Impact of Total Quality Management on Customer Loyalty
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Impact of Total Quality Management on Customer Loyalty
Total Quality Management (TQM) is a management approach that focuses on continuous improvement and customer satisfaction through a commitment to excellence in all aspects of an organization’s operations. TQM has a significant impact on customer loyalty because it prioritizes the needs and wants of customers and aims to consistently meet or exceed their expectations.
In TQM, customer satisfaction is considered the ultimate measure of success. Therefore, TQM practices aim to engage employees in all departments in continuously improving the quality of products and services. This, in turn, results in better customer experiences, which leads to increased customer loyalty.
TQM also promotes open and effective communication between the organization and its customers. By involving customers in the improvement process, TQM helps organizations understand their needs and preferences, which can then be incorporated into product and service design and delivery. This improved communication results in more trust and confidence in the organization, leading to increased customer loyalty.
TQM also places a strong emphasis on continuous improvement. This means that organizations are always seeking ways to improve their products, services, and processes. As a result, customers can expect consistent and high-quality products and services, which leads to increased customer loyalty.
Another way TQM impacts customer loyalty is by promoting a culture of excellence within the organization. This culture is built on the principles of continuous improvement, customer focus, and employee involvement. When employees are empowered to make decisions and are recognized and rewarded for their contributions, they are more motivated to provide high-quality products and services. This results in improved customer experiences and increased customer loyalty.
Moreover, TQM also emphasizes the importance of teamwork and collaboration within the organization. Teams are created to work together to continuously improve processes and resolve problems, resulting in more efficient and effective operations. This leads to improved customer experiences and increased customer loyalty.
In conclusion, TQM has a significant impact on customer loyalty by prioritizing customer satisfaction, promoting open communication, emphasizing continuous improvement, promoting a culture of excellence, and promoting teamwork and collaboration. When organizations implement TQM practices, they are better equipped to consistently meet or exceed customer expectations, which results in increased customer loyalty.
Impact of Total Quality Management on Customer Loyalty
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QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). 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