How advertising affects consumer choices
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
How advertising affects consumer choices
Advertising plays a significant role in shaping consumer choices by providing information about products and services to potential customers. It is a form of communication used by companies to promote their offerings and create demand for their products. The impact of advertising on consumer behavior can be both positive and negative.
Awareness: Advertising helps to increase awareness of new products and services and keeps consumers informed about existing products. This, in turn, helps consumers make informed purchasing decisions.
Convenience: Advertising makes it convenient for consumers to purchase products and services, as they can compare and make decisions quickly by accessing the necessary information through advertisements.
Competitive prices: Advertisements often feature special offers, discounts, and competitive prices, making it easier for consumers to find affordable products and services.
Brand Loyalty: Effective advertising can help build brand loyalty and recognition. A well-known brand name can be a major factor in a consumer’s purchasing decision.
Over-consumption: Advertising can encourage over-consumption by making consumers believe that they need more products and services than they actually do. This can result in overspending and financial problems.
Manipulation: Advertisements often use emotional appeals and persuasive techniques to manipulate consumer behavior. This can lead to purchasing decisions based on emotional impulses, rather than rational considerations.
False or misleading information: Advertisements can contain false or misleading information, which can lead to consumers making incorrect purchasing decisions.
Cultural values: Advertisements can influence cultural values and beliefs, particularly regarding gender roles, body image, and consumerism. This can have negative consequences on the well-being of individuals and society as a whole.
In conclusion, advertising has a significant impact on consumer choices by providing information, convenience, and competitive prices. However, it can also lead to over-consumption, manipulation, false information, and cultural values. Therefore, it is important for consumers to be aware of these potential impacts and make informed purchasing decisions. Additionally, companies should adhere to ethical standards and ensure that their advertisements are truthful and not misleading.
How advertising affects consumer choices
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. 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The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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