Pick a national product other than Coke (since our book and my example covers this). Research their advertisements over the past 50 years. Put together a portfolio of the various IMC components. Write a 1,500 – 2,o00 word paper detailing how and why the campaigns have changed over time. Create a Power Point Presentation of the campaign time line. I have provided and example of Coca Cola for you. Be sure to date the ads and develop a timeline. Did they need to reinvent? Reposition ? Document what you write in APA format. This is not an opinion paper; It is a factually based historical IMC advertisement development paper. To be clear you need BOTH a written paper and a Power Point presentation
**I have already chosen mattel as my company for this assignment**
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