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Healthy mummy Business case
Healthy mummy Business case
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Healthy mummy Business case
Description
Healthy Mummy Business Case
****Business models in today’s competitive market are evolving more than ever. Advertising a product or service and moving forward with traditional business models threatens sustainability. For this reason, in the new market, brands bring products or services together with an attractive concept. They not only sell products but also provide services to their customers or they do not only offer services but also sell products. Based on this model, healthymummy.co.uk offers a completely different service and benefit to women who have recently given birth and have weight problems, based on the experiences of its founder. Healthymummy.co.uk, one of the 25 Hot E-Commerce Initiatives of the Year 2020, is a brand that represents a new generation of examples that increase the loyalty of its customers with good content and story.
You are requested to answer 5 questions below. All questions are mandatory.
1. Critically analyse the The Healthy Mummy business model. After collecting information about the case, use the appropriate frameworks provided by the “Ecommerce and E-business” to describe the rationale of how the The Healthy Mummy organization creates, delivers and captures its value. (20 points)
2. Identify and discuss the business models and brands that combine service and product in the country where you attend the course and their likely impact on the market. Identify 3 similar brand which gives service and products together, analyse their business model, examine their competitive advantages and use the SWOT (positioning GAP map?) tool to display the results of your comparative analysis. What are the key elements (Unique selling propositions?) of The Healthy Mummy successful business strategy? (20 points)
3. In your opinion, does the The Healthy Mummy is a sustainable business model? How does the firm’s model relate to the concept of Circular economy and what are its advantages in the case of The Healthy Mummy. Please explain your reasons demonstrating your critical understanding and your capability to use course material and evaluate, analyse and reflect on key issues. (20 points)
4. The Healthy Mummy represents an example of a company that encourages potential customers by delivering real results and demonstrating the benefit, providing customers with the opportunity to interact with each other, delivering utility to its customers. Please research different companies offering services in a similar model and compare their business models, explain similarities and common success factors. (20 points)
5. In order to create a competitive advantage, attract newcomers and increase The Healthy Mummy represents an example of company creating value by providing customers webpage visiting time / retention. Please write/design the content of the opening page of the website and enable the visitors to understand what is in it for them. (20 points).
Healthy mummy Business case
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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