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Health Care Marketing Case Study
Health Care Marketing Case Study
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Health Care Marketing Case Study
A total of 3 responses to discussion post below. Minimum of 150 words to each post does not need to be in MLA format. needs to include a cited source for response content. Needs to be formatted like this:
Discussion 1:
Do you think the U.S. government provides enough insight on health care systems?
“Last night I was able to get my very first CGM device so I won’t have to prick my finger to know what my blood sugar is. I cried. I got in bed and cried. At first tears of joy, then anger. Would anyone like to tell me why it should cost $75 every 14 days just to know what my sugar is for my health? Insane.” These are the words coming from a dear friend of mine that has type 1 diabetes. Obviously we have seen more and more headlines since covid about government involvement with our health care system, but expensive health care has been a controversial topic for decades. What is the government doing about it? I know we can’t see or hear discussions that take place behind closed doors, but what are some things they could do to decrease the cost of health care for Americans to stay healthy and prevent sickness like Rachel discussed in the video?
Discussion 2:
In the healthcare industry, shouldn’t healthcare advocacy be just as important as the prescriptions and medication for patients?
In the assigned video, Rebecca Onie mentions several situations where a majority of her clients lived in unfathomable conditions, to the point where she now works with a healthcare team that specializes in supporting the clients’ needs and well-being. She explains how healthcare clinics, and such don’t put much effort in understanding their patients rather than assigning prescriptions. Her mentioning these things made me realize that in every clinic, or so it’s an abundance of people that are less fortunate. She repeatedly emphasized how people need to be taken care of at home first and that is a priority. She made me remember that living conditions can be a huge impact on health in general. It isn’t normal to see a middle-class to rich individual waiting in these places for doctors. Have you seen a diverse amount of people in your local clinic?
This makes me believe that because these well supplied people obviously have better opportunities than the less fortunate, that it also equates to them having better knowledge and understanding of things that they should have or even do to prevent them from coming to these healthcare centers. Clearly in the world today, the more money the better the opportunities but for something as minimum as someone’s well being, I feel like educating clients as well as lending resources should be essential for every single healthcare place. Because of subjects such as equity and classism, this question is very important.
This absolutely relates to healthcare marketing simply because these things should be marketed among every individual no matter what class they are in. Programs and opportunities need to be known among individuals. People need to know what is out there for them and marketing in healthcare is a clear answer. Before you buy a car don’t you have questions? Because more people in these clinics are among the less fortunate, they need to know what opportunities and programs that are available not only to them, but for them as well. This must be considered when marketing health care because it should be important to them to know the demographics of clients. Doing so should also encourage them to take action in these communities that are being impacted.
An additional source that I found is a blog from Tulane University titled, “Why Healthcare Advocacy is Important”. The article states that a healthcare advocate is one that, “helps patients access to health care” as well as “educating patients so they can make well-informed healthcare decisions.” That’s a sole purpose of marketing which is to educate and satisfy people’s needs. The article also includes how placement navigation is involved as well as that’s the process of coordinating patient transfers to nursing homes and even assisted living. It’s mentioned that large-scale advocacy works to change the system while advocacy on an individual level works to “speak on the patient’s behalf.” The article is a testament to how equity should be highlighted among clients in the healthcare system.
Discussion 3:
What would you do as a healthcare executive to help alleviate healthcare delivery disparities within your respective communities? Do you think that they are obligated to respond to such dire needs? Why or not?
In the assigned video Rebecca Onie asks posing and provocative questions about the healthcare system. At TEDMED she describes Health Leads, an organization that provides daily medical healthcare, food, housing, and heat in the winter for low-income families and impoverished people, using volunteers to do the work. These are honorable acts that questionably, doctors and hospitals could and should be providing to help fight these issues. Evidence showed that there was a clear correlation between poverty and having an underlying health issue.” If you had unlimited resources, what’s the one thing you would give your patients?” is the loaded question here, but really, what would you do?
Based on this, I believe that my question is important because a lot of people tend to look at the medical staff that are always on the front lines, not the executives that are put into place. Their stances on policies, reform, technology, management, and marketing are the core of the inner workings of the system. It’s an assembly line and the leverage that they have should guarantee their advocacy and involvement in community service projects, organizations and public dialogue on healthcare issues affecting the world. Some would counter that the executives should stick to the business side of things, but that’s the easy way, and very contradictory. Your salary should not be six figures but people in your community are hungry because they must choose between medication or food, paying upfront or “just letting it heal”, etc.
This must be considered when marketing health care because if all medical organizations were to create a strategic and inclusive outreach program designed to attract those in need, the system could take an innovative turn. Essentially, guiding patients through their healthcare journey and keeping them up to date with all aspects of healthcare. By telling “customers”, how it is affecting them directly, it builds trust within the care provider-patient relationship. It is also important from an advertisement perspective because there is vital data that can be collected through surveys, research, and analytics to created ads and engage the community. Simultaneously, more data can be collected to learn about the community and what medical and financial concerns they have, which helps practitioners treat them accordingly. This inherently demonstrates that executives are committed to their business and patient care.
Additional resources that support my discussion are ttps://healthcareexecutive.org and https://www.ache.org/about-ache/our-story/our-commitments/policy-statements/healthcare-executives-responsibility-to-their-communities.
The excerpt titled “Obligations to the Community” discusses concisely how executives should be involved, using the ACHE’s Code of Ethics (July 1989) as a foundation to their discussion and the complicated history of healthcare administration. The article states, “To satisfy this important ethical standard, healthcare executives need to be well-informed and possess accurate information about the many issues impacting the delivery of healthcare and the ability to foster the health of the community.” (2022) My second resource poses solutions.
Health Care Marketing Case Study
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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