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Global Marketing M1 Micro Challenge Report
Global Marketing M1 Micro Challenge Report
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Global Marketing M1 Micro Challenge Report
GM Micro-Challenge Overview
The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with international trade. For these assignments, you assume the role of an assistant international trade specialist for an organization that provides export research and assistance to companies.
In this capacity, you will engage in research and evaluation related to the specific country (YOUR COUNTRY) and US state (YOUR STATE) which you have been assigned to you for the course. The GM Micro-Challenges involve your responding to memos from your manager.
Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format. The Micro-Challenge Rubric is provided under the Rubrics tab.
YOUR COUNTRY/YOUR STATE
The list with the country (YOUR COUNTRY) and US state (YOUR STATE) which you have been assigned for the course is in Module 1.
M1 – GM Micro-Challenge: Country Research
Your manager’s memo to you is below. In it your manager is giving you tasks to perform with regard international trade. You are not expected to already know the answers, just be able to find and use the resources available to develop an accurate response.
Your response should use a standard business memo format with the proper headings. An example Micro-Challenge memo is provided HERE.
To start, your memo should state its overall purpose, to remind the manager what s/he requested you to do. Next, thoroughly respond to each task you are assigned. For each, briefly restate the task. Then provide a thorough and accurate written response that summarizes the source information you found.
Your written response should be supported with (1) images that shows the specific source information you used, and (2) a weblink to each source in case your manager wants to review that information further. Number your responses and respond to the tasks in sequence. Finally, you may choose to provide a conclusion to your memo.
Details on how to insert an image into your micro-challenge using the screenshot or screen clipping tools can be found HERE.
Some additional info regarding supporting images:
- Supporting images do not replace your written response, they only show the source information used.
- Supporting images should be visible, not be provided as files. Screen clip them and paste them into your memo.
- Images should be readable – stretch them to make them large enough to be legible in the memo.
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
To: You
From: Your Manager
Date: May 29, 2022
Subject: Research on YOUR COUNTRY
A small US business has contacted our organization and requested help. They want to know more about YOUR COUNTRY because they may want to export there.
You have been tasked with helping locate and review some information sources about YOUR COUNTRY for the management team to aid in that evaluation. Finding quality information is very important task as that information will serve as the foundation for that company’s decisions.
Your efforts will focus on the four specific tasks below.
- Identify US governmental resources at the four websites below that might aid this company in its international trade efforts with YOUR COUNTRY. Include the name of the resource, provide a one sentence description of the kind of country information available in that resource, include an image of some information in that resource about YOUR COUNTRY (the supporting image should show YOUR COUNTRY’s name), and provide a weblink to that specific info about YOUR COUNTRY.
A. International Trade Administration – Country Commercial Guides https://www.trade.gov/ccg-landing-page B. US Trade Representative – 2018 National Trade Estimate Report on FOREIGN TRADE BARRIERS https://ustr.gov/index.php/countries-regions C. Websites of U.S. Embassies, Consulates, and Diplomatic Missions https://www.usembassy.gov/ D. CIA – World Factbook https://www.cia.gov/the-world-factbook/countries/
- Identify some resources for cultural information at the three websites below that might aid this company in its international trade efforts with YOUR COUNTRY. Include the name of the resource, provide a one sentence description of the kind of country information available in that resource, include an image of some information in that resource about YOUR COUNTRY (the supporting image should show YOUR COUNTRY’s name), and provide a weblink to that specific info about YOUR COUNTRY.
A. Culturegrams https://www-proquest-com.libproxy.troy.edu/publication/2026824 This link will take you to CultureGrams thru the Troy University library, with a TROY login along the way. It’s one of the publications within the ProQuest Central database. You can read or download a Full text-PDF file of a country’s Culturegram there.
B. Hofstede Insights – COUNTRY COMPARISON TOOL https://www.hofstede-insights.com/ C. Global Road Warrior https://libproxy.troy.edu/login?url=https://www.globalroadwarrior.com?c=BMCwqcEvDT A Troy University Library database.
- Identify two additional resources with information about YOUR COUNTRY that might aid this company in its international trade efforts. Include the name of the resource, provide a one sentence description of the kind of country information available in that resource, include an image of some information in that resource about YOUR COUNTRY (the supporting image should show YOUR COUNTRY’s name), and provide a weblink to that specific info about YOUR COUNTRY.
- Identify two individuals that work with the US Commercial Service that can help facilitate the company’s export efforts of a construction product to YOUR COUNTRY. Include their names, titles, agency, and contact information. Also, include their LinkedIn account if they have one. At least one of these individuals with the US Commercial Service should be located in YOUR COUNTRY (or its region of the world). https://www.trade.gov/commercial-service-office-lookup
Global Marketing M1 Micro Challenge Report
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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