|Perfect Number of Pages to Order||5-10 Pages|
Final Project: Strategic Marketing Plan
Your comprehensive worldwide marketing plan is now finished. You now have a strategy for implementing, managing, and supporting a global strategy, but it is disorganized. You send Deborah an e-mail to let her know you’re almost ready and that the preliminary planning is finished. The phone rings a few moments later, and you notice Deborah’s name on the caller ID.
Greetings, Deborah. What’s up? you inquire.
Deborah responds, “I’d like you to present before the advisory board next week.” They’re really interested in your findings and want to know if globalization is a suitable fit for the business. The board is working on finalizing its strategic strategy, and this might be a big part of that.
After you hang up, you start thinking about the various topics you’ll need to discuss.
Complete the following tasks as you finish the marketing plan:
Is it a good idea for the company to go global?
What is your reasoning for making this choice? Synthesize the results of preceding units’ study, including strategic, cultural, competitive, and balanced scorecard concerns.
Which part of the world should be the focus of global expansion?
What kind of background information do you have to back up your decision?
What impact will this decision have on the ultimate goal of expansion and growth?
How would you respond to someone who holds a different point of view?