External Environment and Competitive Position
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
External Environment and Competitive Position
The final project for this course requires students to use concepts from each module, answer questions about their chosen company, and complete a strategic analysis of that company in a variety of areas. Milestone drafts of your answers are assigned in several modules leading to the strategic analysis final project submitted in Module Ten.
You have been hired as a consultant at the company you have been researching. This final report is an in-depth look at the strategy and corporate management based on your detailed research completed throughout the semester. This paper is designed as a full report with recommendations that the executive team will use to enhance the existing strategic management. This project is divided into five milestones, submitted in Modules One, Four, Six, Eight, and Ten (final deliverable).
Your report should include, as a minimum, the following 11 components:
Strategy and the Strategic Management Process at your Chosen Company
Describe the industry you are investigating. Identify the company you are researching along with the mission, vision, values, and strategic plan. Be sure to answer the following questions:
Describe the industry in which the company operates.
What is the company’s stated strategy? Is it a winning strategy?
How does the company’s mission statement compare to those of its competitors?
How do the mission, vision, and values support strategic objectives or performance targets of your company?
What do the mission, vision, and value statements say about the company and its leadership?
External Environment and Competitive Position
Complete an industry analysis and a five forces model analysis including an assessment of the company’s closest rival. Be sure to answer the following questions:
What are the driving forces of change in the industry in which your company competes? How has your company changed its strategy to address driving forces?
Where does the company stand within the industry based on the five forces model of competition analysis?
Which of the five forces exert the most pressure on the company? What has the company done to relieve this pressure?
What are your recommendations to further reducing pressure from these forces?
Internal Environment and Competitive Position
Complete a SWOT analysis and a value chain analysis of the company you have chosen. Be sure to answer the following questions:
How well has the company performed to stated strategic objectives or performance targets? Support your assessment with factual data.
Compare the strengths, weaknesses, opportunities, and threats of the company to those of its competitors. How do the vision and values affect how the company will respond to each?
What is the core competency of the company? How does this affect its standing within the industry?
How has the company used its value chain activities to improve its competitive position?
What are your recommendations in regard to the company’s competitive position and value chain activities?
Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive advantage.
Which of the generic competitive strategy options is your company pursuing?
Explain how your company is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?
How does pursuit of this strategy help your company achieve sustained competitive advantage?
What are your recommendations in regard to the company’s pursuit of a generic strategy or how it uses its value chain in this pursuit?
Strengthening Competitive Position
Summarize how the company strengthens its generic strategy through complementary strategic moves. Be sure to answer the following questions:
Outline what the company has done to fit its strategy to the industry and company situation.
Has your company responded offensively or defensively, or both, to improve its strategic position? How?
Has your company pursued complementary strategic options? Explain your answer.
What are your recommendations for your company to pursue future complementary strategic options to strengthen its competitive position?
The Global Marketplace
Summarize company operations in foreign markets and competitive advantage possibilities. Be sure to answer the following questions:
Describe which method(s) has been used to enter foreign markets.
How has the company gained competitive advantage through competing internationally?
What are additional actions that the company could take to gain a competitive advantage in foreign markets?
Corporate Strategy: Business Diversification
Summarize the company’s methods to diversify into related or unrelated businesses. Be sure to answer the following questions:
Which diversification strategy is used—diversification into related or unrelated businesses, a mix of both or none, and/or divestiture and retrenchment?
How has this helped or hurt the company?
Offer a future proposal for business diversification and describe how it will help the company’s strategic position.
Ethics, Social Responsibility, and Environmental Sustainability
Summarize the corporate ethics statement, statement about social responsibility, and sustainability statement. If none exist, report what you believe are these unwritten statements or code of conduct based on what the company says about itself. Be sure to answer the following questions:
Does company practice conform to its ethics statement or code of conduct? Where does practice diverge from the statement?
Does the company have a comprehensive, proactive social responsibility statement? Does company practice support this statement?
Does the company follow environmentally sustainable business practices? Does this help or hurt the company? How?
Offer suggestions for improvement in the above areas.
Strategy Execution: Building the Capability to Execute Strategy
Summarize the company’s strategic plan based on its internal resources, capabilities, and structure. Be sure to answer the following questions:
How do the company’s hiring and training practices support its strategy?
How is the company structured?
Would a different structure work to better implement the strategic plan? Why? If not, why does the current structure work?
Offer any additional changes that may help the company to deliver its strategic objectives.
Strategy Execution: Managing Internal Operations
Summarize an employee’s experience within the company and its leadership. Be sure to answer the following questions:
What best practices can you derive from the company?
How has the company used information systems to better execute its strategy?
How does management motivate their teams?
Review the compensation packages of the executive team of the company.
What are the monetary and non-monetary elements of the top three executives?
Rate the company within the industry based upon its compensation packages.
What future changes in these areas do you see for the company? Offer any suggestions for change in the above areas.
Strategy Execution: Leadership
Summarize your recommendations to the CEO and board of directors on how to improve strategy for your chosen company. Be sure to answer the following questions:
What will this company be doing differently in three to five years to become more competitive based on your recommendations in previous components? (“no change” is not an option)
What do you recommend the company’s leadership focus on to achieve this strategic position?
Write the paper in your own words. Include your own critical analysis and remarks in the paper. If you copy and paste any quotes from the search results, make sure to put those in quotation marks and provide a citation and reference for the source.
Following are general format guidelines:
Abstract (Executive Summary)
Table of Contents
External Environment and Competitive Position
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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