Examination of Marketing Assignment
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Examination of Marketing Assignment
Please provide a 3-sentence response/comment to each post, which is a total of 6 sentences. Please keep both separate on the same page but different paragraph. Also watch out for errors, punctuation and grammar.
Under its “Ads of the World,” Toyota presented a television commercial in 2011 highlighting the quality and dependability of its vehicles. In this Spanish-speaking ad, an owner of an older Toyota finds an envelope tucked away in the back seat, with a note inside from the prior owner. We then see each prior owner returning to the owner before them, with the same note.
It reveals several owners of the particular car, ending with an older woman throwing the note at her husband as she is clearly irked that they sold the car many years beforehand. This traditional advertisement highlights the family orientation of the culture, with a long-lasting commitment to quality.
In magazine and television advertising in Israel, Toyota uses a 26-year-old Ukrainian-born male model. The advertisement reveals a person, who appears to be female, in a red dress near a new Toyota. The person’s face is attractive and feminine, but as the person reaches the car, he turns around to reveal that he is not a female.
The ad is considered “shocking” and I would argue that this is exactly the intent. Israel, being a modern democratic nation, may be a target market for this kind of ad but, in the more traditional and religious cultures of the Middle East, I do not think you would find this ad anywhere.
In a recently released multi-media advertising campaign in Australia, Toyota is highlighting its commitment to innovation in alternate fuel technologies, including fuel cell-powered vehicles. The purpose of the ad is to show the environmental purpose, but also to highlight Toyota’s commitment to quality and reliance upon ever-improving technologies for a “cleaner future for all.”
The campaign appeals to youthful and family buyers and is in line with newer strategies in developing environmentally friendly automobiles, consistent with Australia’s move towards reduction of carbon emissions.
Junkie, A. A. (2021, July 19). Toyota Reaches for a Cleaner Future in New Campaign. Branding in Asia Magazine. https://www.brandinginasia.com/toyota-reaches-for-a-cleaner-future-in-new-campaign/ (Links to an external site.)
Rolex is an international brand that says luxury. They are a Swiss made timepieces and can take up to year to just make one. Japan, Paris, and Italy are just a few countries where consumers recognize the crown in print, billboards, commercials & other various digital platforms. Rolex advertises to the sports enthusiasts as the watches are waterproof, technical, reliable, and made well to sustain any sport, they are rugged but elegant.
The brand also advertises to the adventurer, explorer, and hard worker. Sport/athlete stars, movie stars, musicians, super models, and people with power all grace their ads in all these different countries. Rolex uses the same ads in many different countries as most countries can relate to ads with famous people or champions which typically fill their ad space. The ads are simple but impactful, showing the consumer you could be like these people or if you love these sports, you could be like these stars or even if you work on an oil rig in the middle of the ocean … well you deserve one.
It doesn’t just tell time it tells a story, A crown for every achievement, Precision style strength spirit, Change the world. We leave that to the people who wear them are all tag lines you see in their ads. There is even one that advertises Ernesto “Che” Guevara in Central America ads that use “A Time for Revolution” as the tag line.
A country’s culture can have significant effect on ethical perspectives (Ogden & Ogden, 2014. Chp 11.3). Rolex ads stand out as it is suggested by Clow and Baack (2012) the use of celebrities could capture and keep the audience’s attention. Rolex is global and they find ways to create ads that can be used in all countries but also specific to the country. Obviously, they are doing a great job at advertising, product placement and sponsorships as they have been around since 1905.
Clow, K. E., & Baack, D. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Upper Saddle River, NJ: Pearson Education.
Ogden, J. R., & Ogden, D. T. (2014). Integrated Marketing Communications: Advertising, Public Relations, and More (1st ed.). Bridgepoint Education.
Examination of Marketing Assignment
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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