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Establishing a Strong Online Presence for SMEs
Establishing a Strong Online Presence for SMEs
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Establishing a Strong Online Presence for SMEs
Establishing a strong online presence is crucial for small and medium-sized enterprises (SMEs) in today’s digital age. A strong online presence can help SMEs reach new customers, increase brand awareness, and drive sales. Here are some strategies for establishing a strong online presence for SMEs:
Build a professional website: A professional website is the cornerstone of a strong online presence. SMEs should invest in a well-designed website that is easy to navigate and provides valuable information about the business and its products or services. The website should also be optimized for search engines to help improve visibility.
Utilize social media: Social media platforms like Facebook, Twitter, and Instagram can provide SMEs with an excellent opportunity to reach new customers and build relationships with existing ones. SMEs should choose the platforms that their target customers use the most and develop a social media strategy to engage with them.
Leverage search engine optimization (SEO): SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). This can help SMEs reach more customers through organic search results and improve visibility. SMEs should conduct keyword research, optimize website content, and build high-quality backlinks to improve their SEO rankings.
Use paid advertising: Paid advertising, such as Google AdWords and Facebook Ads, can help SMEs reach new customers and drive sales. SMEs should carefully select target keywords, create compelling ad copy, and test different ad formats to determine which works best for their business.
Utilize email marketing: Email marketing can be a highly effective way to reach customers and drive sales. SMEs should develop a targeted email list, create compelling email campaigns, and test different subject lines and calls-to-action to determine what works best.
Collaborate with influencers: Influencer marketing can be a highly effective way for SMEs to reach new customers and build brand awareness. SMEs should identify relevant influencers in their industry and collaborate with them to promote their products or services.
Offer exceptional customer service: Offering exceptional customer service can help SMEs build trust and credibility with their customers. SMEs should respond promptly to customer inquiries and complaints and resolve customer problems quickly and effectively.
Continuously evaluate and improve: SMEs should continuously evaluate their online presence and make improvements as necessary. This can include regularly monitoring website traffic and customer feedback, testing different marketing strategies, and updating website content and design as needed.
In conclusion, establishing a strong online presence is essential for the success of SMEs in today’s digital age. By building a professional website, leveraging social media, utilizing SEO, using paid advertising, utilizing email marketing, collaborating with influencers, offering exceptional customer service, and continuously evaluating and improving, SMEs can reach new customers, increase brand awareness, and drive sales.
Establishing a Strong Online Presence for SMEs
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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