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Enhancing Customer Experience and Destination Management
Enhancing Customer Experience and Destination Management
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Enhancing Customer Experience and Destination Management
Blockchain technology is transforming the tourism industry by enhancing customer experience and destination management. The technology allows for the creation of decentralized platforms that provide transparency and security while reducing costs and inefficiencies. In this article, we will explore how blockchain is changing the tourism industry in 1000 words.
Decentralized Travel Platforms
The tourism industry is dominated by centralized platforms such as Expedia and Booking.com. These platforms charge high fees to hotels and other service providers and often lack transparency. Blockchain technology is changing this by enabling the creation of decentralized travel platforms. These platforms are built on decentralized networks that allow for secure, transparent, and cost-effective transactions.
Decentralized travel platforms operate on a peer-to-peer network where buyers and sellers can transact directly without intermediaries. Transactions are recorded on a public ledger that is accessible to all participants, providing transparency and accountability. Decentralized platforms also offer lower transaction fees compared to centralized platforms, benefiting both service providers and customers.
One example of a decentralized travel platform is LockTrip. The platform allows travelers to book accommodations, flights, and rental cars directly from service providers without intermediaries. LockTrip offers lower prices compared to traditional platforms and does not charge service fees to its customers. The platform also offers secure payments using cryptocurrencies and a reputation system that provides transparency and trust.
Enhanced Customer Experience
Blockchain technology is also enhancing customer experience in the tourism industry by providing a secure and transparent platform for travel bookings. The technology allows travelers to store their personal data on a decentralized network, providing them with greater control over their personal information. Travelers can also use cryptocurrencies to pay for their travel expenses, eliminating the need for traditional payment methods.
Blockchain technology can also improve the loyalty programs of travel companies. Current loyalty programs have many limitations, including restricted redemption options, high fees, and limited earning opportunities. Blockchain-based loyalty programs can offer travelers more options and flexibility by allowing them to redeem points for various travel-related products and services.
One example of a blockchain-based loyalty program is the Singapore Airlines KrisFlyer program. The program uses a blockchain-based digital wallet that allows customers to earn and redeem miles for various travel-related products and services. The digital wallet also allows customers to use their miles to purchase merchandise from the KrisShop.
Destination Management
Blockchain technology is also transforming the way destinations are managed in the tourism industry. The technology allows for the creation of decentralized platforms that provide information on various travel-related services, including accommodations, attractions, and transportation. Decentralized platforms provide travelers with greater transparency and accessibility to information about their destination, enhancing their travel experience.
Blockchain technology can also help destinations to manage their resources more efficiently. The technology can be used to track the use of resources such as water and energy, providing real-time data to authorities. This can help destinations to better manage their resources and reduce waste, leading to a more sustainable tourism industry.
One example of a blockchain-based platform for destination management is Winding Tree. The platform provides decentralized access to travel inventory such as flight and hotel bookings, enabling small and medium-sized service providers to compete with larger providers. The platform also offers a reputation system that provides transparency and trust for both service providers and customers.
Conclusion
Blockchain technology is transforming the tourism industry by enhancing customer experience, reducing costs, and improving destination management. Decentralized platforms are providing travelers with greater transparency and security while reducing fees and inefficiencies. The technology is also enabling the creation of blockchain-based loyalty programs that offer customers more options and flexibility. The future of the tourism industry is exciting, and blockchain technology will play a significant role in shaping its future.
Enhancing Customer Experience and Destination Management
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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