English Advertising Term Paper Project
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
English Advertising Term Paper Project
Option 1: Argumentative Essay. There are many forms of advertising we encounter daily in today’s world, and there are myriad responses consumers have to those ads. Think of a specific genre of advertising, and consider the following. Is it a harmless vehicle that stimulates commerce, or is it in some way harmful to the people exposed to it?
Does the problem possibly lie somewhere in between: Is it a legitimate tool that is sometimes taken advantage of? How? Why? Your task is to narrow down the focus of this topic to one specific ad or a series of related ads. You can choose to discuss the proliferation of medical advertising over the past ten to fifteen years, the effect that “beauty” ads have on those who are constantly exposed to ultra-beautiful and thin people, the “sneaking in” of ads in movies and how product placement is affecting the industry of film, or any other more narrowed claim about advertising and how it affects the consumers who view these ads.
Parameters: Provide a thesis that states your assertion and support that thesis with detailed examples from external texts used. Make sure not to be too limited nor too broad in your claim. Using various outside sources according to MLA format is required, both from the texts used in class and from outside sources such as LBCC’s online databases. Provide analysis, discussions for why you have used your research and support – how it relates to and supports your claim. Categorize and compare or contrast ideas and observations from outside sources. Include personal insight, any of your own experience with the topic to further develop your paragraphs.
Organize your information effectively so as to prompt easy, concise reading. Provide specific topic sentences at the start of each major unit of information (body paragraph), and make sure each topic sentence directly relates to and supports your thesis. While the topic at hand and the presentation of your argument are primary, do not ignore the mechanics of your writing (grammar and punctuation). Audience: Assume that you are writing for a college publication.
Your audience knows little about the subject at hand aside from the advertisements they are familiar with. Clearly articulate your point of view regarding what these writers have discussed and more importantly what you have learned about the issue at hand. Format: 3-5 pages, typed, double spaced, 12 point font and one inch margins all around. Use black ink. Do not quad space between paragraphs or try to extend the length of your essay with other such trickery.
Include name, date, course number and time in the upper left hand corner of the first page. Put last name and page number in upper right hand margin (1/2 inch down) on successive pages. Create an effective, interesting title. Do not include a cover page or report covers. Staple. Essay Evaluation: Final essay submission should include: 1. the final version of the essay with a works cited page 2. a completed, typed rough draft that shows evidence of significant revision I’ll look for: • Clear, concise presentation of topic (your opinion/argument). • Knowledge of topic at hand. • Effective paragraph development. • Effective introduction and conclusion . • Specific and relevant support from various sources. • Coherent writing and structure appropriate for the college level. • Careful proofreading and editing.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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English Advertising Term Paper Project