ECOM425 Virtual Organization Management Research Project
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
ECOM425 Virtual Organization Management Research Project
ECOM425 Virtual Organisation Management
Semester 2 (2019-2020) – Internal Assessment
- This is an individual assessment, which is a part of course score. It requires effort and critical thinking.
- Assignment 2(Case Study-Four Questions)-8 Marks
- The submission method of all should be through the Black board only.
CASE STUDY – Linked
LinkedIn is a social networking website for people in professional jobs. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 645+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. LinkedIn could be defined as a Multi-Sided Platform. Headquartered in Silicon Valley, LinkedIn has offices across the globe. Users can make connections with other people they have worked with, post their work experience and skills, look for jobs, and look for workers. The site is available in many languages, including most European languages, Japanese, Korean, Indonesian, and Malay.ECOM425 Virtual Organization Management Research Project
Growth was slow at first. In 2005 LinkedIn introduced services that allowed companies to post job listings and search the network for prospective employees. In addition to these professional services, LinkedIn allows companies to advertise on the site. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.ECOM425 Virtual Organization Management Research Project
The business model is organized around four pillars:
- Talent Solutions
- Learning & Development
- Marketing Solutions
- Premium Subscriptions
Talent Solutions: LinkedIn Recruiter allows enterprises and professional organizations to find, contact and hire highly qualified passive and active candidates based on Advanced searches, InMail service and Talent Pipeline Management.
Learning & Development: Back in 2015, LinkedIn had bought an online learning company called Lynda for $1.5 billion. Lynda was integrated into LinkedIn as the learning and development platform for professionals. In short, subscription members can get access to thousands of professional courses. Thus, this segment of the business is subscription-based as well.ECOM425 Virtual Organization Management Research Project
Marketing Solutions: The marketing solution is the part where LinkedIn uses its member’s user base to let other businesses advertise their products or services. There are six products in this area:
- Sponsored Updates
- LinkedIn Ads
- Sponsored in Mails
- Display Ads
- Ads API
The last segment is related to the premium subscription’s members.
Premium Subscriptions: The differentiation between the subscription-based model and advertising model is not as simple as it seems. In fact, within premium subscriptions, you can have access to advertising features (like InMail Messages); therefore, even though the LinkedIn business model is mainly subscription-based. That is more diversified. In fact, it is undeniable that part of the value of the professional network comes from the leverage the businesses can make of the LinkedIn members’ base.
One of the key aspects of a business model is the customer segment your organization serves, whom you sell your products or services. LinkedIn gets its overall value by offering services for both HR managers in need of qualified candidates and professionals looking for career opportunities. The Learning & Development platform allows LinkedIn members to get more qualified. Which in turn, increases the value of the hiring services as more qualified people are available.
Teams are working to keep LinkedIn a safe place for professionals by proactively finding fake profiles then removing them and any content they share. Prevent 19.5 million fake accounts from being created at registration. This means the vast majority – 95% – were stopped automatically, without ever being live on LinkedIn.
Restricting 2 million fake accounts before members reported them and 67,000 following member reports. This was possible by pairing human review with artificial intelligence and machine learning and our members who report fake accounts.98% of all fake accounts we prevented or took down were done so through our automated defenses, including artificial intelligence and machine learning. The rest were captured through manual review.ECOM425 Virtual Organization Management Research Project
Due Dates and Grading
Assessment Date of release Due date of submission from the students Grade Allocation Assignment-2
End of 9th Week End of 12th Week 8
Case Study Questions:
1.Which Business model is adopted in LinkedIn? (2 Marks)
2.Give the function of talent solution product in Linked in. (2 Marks)
3.Is the search in Linked In is effective? Reason out. (2 Marks)
4.Specify the ways adopted to prevent fake accounts? (2 Marks)
ECOM425 Virtual Organization Management Research Project
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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