|Perfect Number of Pages to Order||5-10 Pages|
Discussion of the Airbnb Case Study
The rise of the sharing economy has had a significant impact on the hospitality and transportation industries, from producing new value to destroying established enterprises. The sharing economy, which is based on the concept of swapping products through an online marketplace, allows people to fluidly switch between roles as buyers and sellers. Emerging startups like Uber and Airbnb have benefited from this sharing model, putting conventional incumbents like cabs and hotels on the defensive.
Airbnb was started in 2008 with the goal of connecting people to unique travel experiences at any price point. It is an online and user-friendly platform that allows “hosts” to promote their homes as a destination. Within three years, it had surpassed one million reservations. With the COVID-19 pandemic in 2020, this progress will face a huge setback. When the pandemic struck, several areas imposed travel restrictions, and many consumers were scared of traveling; this slowed Airbnb’s growth significantly. As a result, Airbnb tightened its belt and returned to its roots of ordinary people hosting their homes and offering experiences. This means halting some operations (such as transportation) and reducing others (e.g., investments in luxury properties).
Companies must be able to prepare for strategic uncertainty as much as feasible, as the example above indicates. While COVID-19 may have been impossible to forecast, Airbnb faces a number of additional strategic concerns. Identify and explain one of these strategic ambiguities. While your response may be related to COVID-19, there are many other options available. If you choose one that is related to COVID-19, make sure to think creatively about what additional uncertainties about the pandemic might exist.
How should Airbnb react to the demographic shifts described in your book? What about the latest cultural developments? It’s important to note that the word “should” here means that you shouldn’t focus on what Airbnb is already doing; instead, you should conduct your own study. Please make sure you answer each of these questions independently; they should not be grouped together.
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