Digitization in Organizations Course Paper
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Digitization in Organizations Course Paper
Project 2: Presentation
The purpose of this project is to demonstrate your understanding of the following course concepts:
- How companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal. 2. How digital or social media has transformed the communication of idea, information, and arguments in society.
The use of digital and social media can have a profound effect on society. This project requires you to research and report on an organization or company who has used or is using digital or social media to create a profound effect, impact, or influence on others. Project 2 consists of:
- Project Requirements (topics and content to cover) 2. Presentation Requirements (content organization) 3. Submission Requirements (how to submit your assignment) 4. Presentation Resources 5. Due Date Information and Late Policy
Select an organization or company that used or uses digital or social media to impact others.
Create a presentation (using a professional presentation application such as Microsoft PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the information you found but a .pptx or .ppt must be filetype submitted.
Note 1: You are required to complete all three sections of this project (Sections 1, 2, and 3).
Please select a different company than the one you used in project 1.
Section 1: Organization or Company Information
Provide the following information about the organization or company you select. Answer the questions below: Item 1: What is the name of the organization or company? Item 2: What year was the organization or company established? Item 3: What is the organizations or company’s goal or mission? Item 4: Provide the company’s or organization’s website address (URL), if available. Item 5: Where is the company or organization’s headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-slide citation and on your References slide(s).
Section 2: Description of The Digital or Social Media Influence
Describe how digital or social media was used to influence others while answering the following questions:
Item 1: Describe how digital or social media was used to influence others. Provide at least one example, instance, or situation that highlights this influence. Item 2: In the example, instance, or situation you provided in Item 1, what specific digital or social media platforms were used (e.g., Facebook, Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used? Item 3: What occurred as the result of the use of digital or social media? Describe the impact or magnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-slide citation and on your References Slide(s).
To help you with completing Section 2, an example is provided below:
Section 2 Example 1: Invisible Children – Kony 2012 In 2012, an organization called Invisible Children created and posted a 30-minute movie on YouTube to launch a campaign they called “Kony 2012.” View the movie here ( https://www.youtube.com/watch?v=Y4MnpzG5Sqc).
The Kony 2012 campaign was an effort to capture James Kony, who was portrayed as a ruthless rebel leader in Uganda who committed numerous atrocities against humanity, including kidnapping and murder.
The Kony 2012 campaign had a tremendous impact. The video generated over 100 million YouTube Views. Over 20 million dollars was donated to support the effort to capture James Kony
NOTE 2: You cannot use Invisible Children in your project.
To help you with completing Section 2, a second example is provided below:
Section 1 Example 2: The ALS Ice Bucket Challenge In 2016, the Amyotrophic Lateral Sclerosis Association (ALS) organized the Ice Bucket Challenge. The challenge involved pouring a bucket filled with ice and water over a person’s head, followed by the person nominating 3 people who then had to take the challenge.
The person would then be making a contribution to ALS research. The challenge quickly became viral, gaining support and participation from celebrities. As a result of the challenge, traffic to the ALS web page increased, over 250,000 new donors signed up, and over 13.3 million dollars was raised.
NOTE 3: You cannot use the ALS Ice Bucket Challenge in your project.
SECTION 3: ANALYSIS What was the full impact of the use of Digital or SocialMedia? Item 1: Was the change created by the use of digital or social media positive or negative (or both) in your opinion? Item 2: How successful was the company in accomplishing the objective? Support your answer. Item 3: List one thing the company could have done better to accomplish their objective. To help you with completing Section 3, we have provided two examples below:
Section 3 Example 1: Invisible Children – Kony 2012 The Kony 2012 campaign had both positive and negative results:
The Kony 2012 campaign received global attention. This attention led to political and military action. The US government, led by President Obama, backed a mission of 5,000 soldiers to James Kony.
The organization came under scrutiny as many have questioned their efforts (see YouTube video https://www.youtube.com/watch?v=okmswBs4rdg or CNN report at https://www.youtube.com/watch?v=TEVKNVTnYRA ).
James Kony has not been caught. Some people even believe that he is no longer living or a threat to the region.
Section 3 Example 2: The ALS Ice Bucket Challenge the Ice Bucket Challenge was extremely successful. The ALS Ice Bucket Challenge increased the level of awareness of ALS and was extremely positive.
The Ice Bucket Challenge campaign has ended. In order to sustain the effort by coming up with a new challenge each year. One idea would be to use a number of celebrities to start the new challenge every year. Also, the association could do a better job of showing how the money donated has gone to furthering the cause.
I would also create a thank you video from current ALS patients. The key here is to find ways to take advantage of the momentum the Ice Bucket Challenge initially created.
Section 3 Sources: Include at least one source for Section 3. Include the source as in-slide citation and on your References page. NOTE 4: You cannot use in your project or any company or organization we discussed in class or in this assignment (e.g., The Ice Bucket Challenge or Invisible Children).
PRESENTATION REQUIREMENTS 1. SLIDE SETUP AND ORGANIZATION Your presentation must include the following slides and sections:
Item 1: Title Slide Your Title Slide should contain the following:
- Project Name
- Your Name
- Instructor’s Name
- Course name and section number
Item 2: Organization or Company Information (Section 1) Item 3: Description of the Digital Media Influence (Section 2) Item 4: Analysis of the Digital Media Influence (Section 3) Item 5: Summary Slide Item 6: Question Slide (this is where the audience is invited to ask questions). You will only need to include a “Title Only” slide.
Item 7: References Slide(s) (Your References MUST be in APA format)!
- PRESENTATION LENGTH Minimum of 10 slides; Maximum of 15 slides. (Title and Reference slides do not count toward the total slide count). NOTE 5: Going over 15 slides is fine, but if you are under 6 slides you will be penalized 10% (one letter grade).
- SLIDE DESIGN REQUIREMENTS
- Keep it Simple: Slides must be easy to read and uncluttered. Keep in mind the 7 x 7 rule with presentation software, which effectively states no more than 7 words per bullet and 7 bullets per slide.
- Images: Pictures and images should be used sparingly to avoid distraction from the main contents. Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like, but it must be professional.
- Fonts: Use a standard font like Times New Roman or Helvetica. Use 36-point font for your slide title, 28-point font for main points, and 24-point font for secondary points.
- Footer: Include the slide number, title of your presentation, and your name in the footer (except on title slide).
- Background: Appropriate for the presentation. Use creativity here, but your background color or design must not detract from the readability of the slides. A bad example would be using dark text against a dark background. Make sure the background and font colors are a good contrast.
- Contrast: Appropriate Foreground-Background Segregation (use dark text against a light background or white or light-colored text against a dark background. This creates contrast.
- PRESENTATION NARRATION Add “Narration” to each and every Slide in your presentation. I would like you to present your presentation as if you were giving it to a LIVE AUDIENCE. In addition to designing each slide, I also want you to provide me with the transcript of the words you would actually say, word-for-word. while each slide is being displayed. Adding Narration, you can accomplish this in several ways: a. Adding Text Narration to the Notes Section of each slide, OR b. Adding Voice Narration to each slide (Export the Narration as a .MOV file).
- SOURCES Include at least Four (4) Sources (Total)
- Include at least One (1) Source for Section 1. b. Include at least One (1) Source for Section 2. c. Include at least Two (2) Sources for Section 3. At least one of the two sources must be a Professional or Scholarly Source.
Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of professional sources include: trade journals or magazines.
Professional sources are written for a specific audience that works in certain field. They are not research-based. You can also use our course content (e.g., Read & Watch resources) as a source as well. UMGC has a top-notch, extensive online library. You can find many scholarly and professional sources there. NOTE 6: You can also use social media (e.g., Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.
PRESENTATION RESOURCES The following optional resources may be helpful in completing this project:
- Life After Death by PowerPoint (3 mins | Automatic Closed Captioning) https://www.youtube.com/watch?v=MjcO2ExtHso This YouTube video provides great tips sprinkled in with humor! 🙂
- PowerPoint Tutorial: Recording and Exporting Videos (5 mins | Automatic Closed Captioning). https://www.youtube.com/watch?v=uKgfVZ4aCE0
SUBMISSION REQUIREMENTS Please submit the following to your Assignments Folder in our CMST 301 LEO Classroom by the specified due date: 1. The completed presentation (PowerPoint .PPT or .PPTX
Digitization in Organizations Course Paper
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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