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Designing a facebook landing page
Designing a facebook landing page
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Designing a facebook landing page
Designing a Facebook landing page is a critical aspect of building a brand’s online presence. The landing page is often the first thing that a user sees when they visit a brand’s Facebook page, and it sets the tone for the user’s interaction with the brand. Here are some essential elements that should be included in a Facebook landing page.
Clear Branding: The landing page should be consistent with the brand’s visual identity, including the logo, color scheme, and typography. It is essential to make sure that the branding is easily recognizable and consistent across all touchpoints.
Engaging Cover Photo: The cover photo is the first thing that visitors see when they land on a Facebook page. Therefore, it’s crucial to have an eye-catching and visually appealing cover photo. The image should be relevant to the brand and the audience and should help to convey the brand’s message.
Compelling Call-to-Action (CTA): The landing page should have a clear CTA that prompts users to take action. The CTA can be anything from “Learn More” to “Shop Now” or “Sign Up.” The CTA should be prominently displayed on the landing page, so users know what action to take.
Clear Value Proposition: The landing page should clearly communicate the brand’s unique value proposition. This could be done through a headline or subheadline, a short paragraph of copy, or an explainer video. The value proposition should be clear and concise, and it should help users understand what sets the brand apart from the competition.
Social Proof: Social proof is an essential component of any landing page. Social proof can be in the form of customer reviews, testimonials, or social media shares. Social proof helps to establish the brand’s credibility and can help to increase conversions.
Links to Other Social Media Platforms: The landing page should have links to other social media platforms where the brand is active. This can help to increase the brand’s visibility and make it easier for users to connect with the brand across different platforms.
Responsive Design: The landing page should be designed with mobile users in mind. With more than half of all Facebook users accessing the platform on a mobile device, it’s essential to ensure that the landing page is optimized for mobile users. The landing page should be easy to navigate on a mobile device, and all content should be easily accessible.
Consistent Posting: Once the landing page is set up, it’s important to ensure that the brand is consistently posting content that is relevant to the target audience. Consistent posting can help to keep the brand top of mind for users and can help to drive engagement.
In summary, designing a Facebook landing page involves several essential elements that are crucial to building a brand’s online presence. A well-designed landing page can help to establish the brand’s credibility, increase engagement, and drive conversions. With clear branding, an engaging cover photo, a compelling CTA, a clear value proposition, social proof, links to other social media platforms, responsive design, and consistent posting, a brand can create a landing page that is both effective and engaging.
Designing a facebook landing page
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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