Conceptualizing in Business Waterboard Corporation
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Conceptualizing in Business Waterboard Corporation
My new Company will be the Waterboard Corporation, which will be an international corporation based in the United States and operate in places like America, Caribbean, Africa, Asia, and Europe. This paper will discuss the mission statement and vision statement of Waterboard Corporation as well as the major guiding principles and values that the Corporation will apply the cut-throat competitive environment. Additionally, it will as well look at a division of Waterboard Corporation and then discuss the marketing strategies that will be applied by the company in trying to meet the unending needs of customers.
Water board Corporations will be dealing with agricultural services. Some of the activities that will take place in Waterboard Corporation include sugar production, citrus production, pork production and processing, commodity merchandising and flour milling (Hart 2003).
Proposed new Division for the company
The division that I want to create for Waterboard Corporation is the Cargo shipping of products across the globe. This division will enhance the transportation of the products of the company to different parts of the world. For the start of the business, the Company will own seven container vessels chartered to the corporation. Waterboard Corporation will have 900 employees particularly to this special division of Cargo shipping which will be working in various chain stores in the destined countries.
Alignment of the division to the Mission and Vision Statement
This division of the Waterboard Corporation will be customer focused and run in line with the vision and vision statement of the company. Waterboard Corporation will be a food producing and processing company which aims at offering high quality, fair priced foods and agricultural products that use natural ingredients (Hart 2003).We will view us as partners with our community, the environment, customers, and employees. Additionally, we are aiming at becoming a globally recognized corporation capitalizing the interest sustained in agricultural products across the globe. Above all, we are expecting to moderate our growth, annual profitability as well as maintaining a sense of pride and a good reputation. And for this, cargo shipping of our agricultural products will be a key tool that will help us to reach to the world, close to the consumers with our products thereby making our mission statement become a reality.
Our vision statement as Waterboard Corporation is to become a global company which clearly understands the needs of the customers across the globe by developing products and services which satisfies the interests and needs of the destined and valued customers. In addition to this, we are up to maximizing our products and services that will ensure the satisfaction of the customers by distribution of the products globally (Kantor,Nolan & Sauvant, 2011). Most importantly, we are nurturing our winning network through building a solid relationship with the global consumers as well as practicing loyalty to customers from various regions and locations across the globe.
Through cargo shipping of our products to the rest of the world, we are purposing to increase our connection therefore expanding our market base which will definitely mean achieving the mission and vision of the organization through the shipping division. As per my development plans, I want this business to prosper beyond imagination, therefore, having a properly managed shipping division will be an answer as these products will be sold to a large market, not just within the country, but globally. Cargo shipping of the products will make us benefit from the globalization outcomes (Kantor, Nolan & Sauvant, 2011).
How Waterboard’s Cargo Shipping Division will address customers’ needs
Waterboard Corporation, through the division of Cargo shipping, has developed some strategies that will be used to address the needs of the esteemed customers from all points in the world. The division will employ the use of traditional marketing techniques as well as innovative tools to ensure that we meet the needs of the customers from any part of the world. The division will also use branding as well as electronic marketing solutions so as to ensure that the needs and interests of customers are met from a wide range (Kantor, Nolan & Sauvant, 2011).
The division will enhance consistency in the provision of goods and services. It is quite important for the company to offer consistent customer services through continued delivery of goods when and where they need them. Through this division, a responsible customer care service will be created where the employees will give immediate feedback concerning the various issues that they may raise concerning the business.
It is true that pricing is not a major factor considered by customers to buy products of different companies. The division will ensure that fair prices are made to the products since they will need to create a large market base. The division will also ensure that only the desired quality of products will be shipped to the consumers concerning their interests and needs. Most importantly, for the products to be shipped overseas, the division will set prices for the company on their website to ensure that customers are not overcharged.
Lastly, Waterboard Corporation, through the division of Cargo Shipping will attempt to meet the needs of the consumers through regular communication and interaction in the various countries on a daily basis. The division has created open phone numbers and a website that the consumers can access and put forward their concerns to the company over the products and services offered by the shipping network. In addition to this, Waterboard customers, local and international, will be able to contact the staff members as well as other employees via different social media platforms. The platforms will allow customers and staff members to chat directly and receive immediate feedback from staff members and employees of the companies especially concerning the delivery of the agricultural products to a particular place.
We cannot ignore the cut-throat competition that we will face from other companies in the global market. However, the above-mentioned strategies will be a key aspect of promoting the success of the corporation. With adequate implementation of these customer related strategies, the clients will basically gain their trust on us and become loyal and this will be a boost to the company no matter how competitive the environment might be across the globe (Biegelman & Biegelman, 2008).
Core values and Guiding principles for the new division
Typically, values functions as a compass direction in this corporation and guides us in the daily operations with respect to internal and external relationships. First, Integrity will be among the essential values that will be followed to the letter. This demands the employees of the division to act with honor and respect as well as honesty when dealing with the customers. Secondly, our division will consider and appreciate diversity by respecting people from different cultural backgrounds through mastering equality and equity in serving the consumers during the shipping process. This is because shipping of the products requires traveling to different places having different cultures (Begielman & Bigielman, 2008). Thirdly, through the division, the company is committed to providing great products and services at a price fair to everyone. Accountability will be much considered, whereby we will acknowledge and take responsibility for the decisions, policies, products and actions that we generate for our esteemed customers. Additionally, the division values innovation where we will be pursuing new creative ideas that will create a friendly environment for the use of technology in the shipping process.
Shipping of products throughout the world requires safety of the employees. With respect to this, the company will ensure that the employees work in an accident-free environment so as to maximize and increase the activities of the entire workforce. On the other side, the employees are expected to observe safety in the division and report any form of insecurity issue or accident and should also ensure that they don’t cause any form of harm to each other or the company in general.
The division will focus on empowerment of the workforce to treat their responsibilities with seriousness and deliver their best in the respective jurisdictions. Involving them in the decision-making process will be a great strategy that will make them feel like part of the corporation hence enhancing their individual production (Biegelman & Biegelman, 2008).
A well thought out strategic plan plays an essential role in the success of big or small organizations, and it is imperative for growth. Therefore, a well-considered mission, vision, and values are core benefits to the customers, shareholders and employees as well as to the business itself. It will also align the company away from its competitors and set values and ethics relevant to the company for competitive advantage.
The mission statement, vision statement and the key values and principles will act as the main cornerstone of Waterboard Corporation and it will guide the employees and members of the new division of Cargo shipping in the day to day activities. The creation of the Cargo shipping division will be instrumental to achieving the vision and mission of the organization through consistency of delivery of our products, continuous communication with the consumers as well as the use of technology in marketing and shipping plan. This will ensure that the needs of the consumers are met.
Hart, J. F. (2003). The changing scale of American agriculture. Charlottesville: University of Virginia Press.
Biegelman, M. T., & Biegelman, D. R. (2008). Building a world-class compliance program: Best practices &strategies for success. Hoboken, N.J: John Wiley & Son
Kantor, M., Nolan, M. D., & Sauvant, K. P. (2011). Reports of Overseas Private InvestmentCorporation determinations. Oxford: Oxford University Press.
Conceptualizing in Business Waterboard Corporation
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