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Communications Applications of Reasoned Action Essay
Communications Applications of Reasoned Action Essay
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Communications Applications of Reasoned Action Essay
Instructions
Watch the below public service announcements (PSAs) and use the questions below to write your application paper 3. No need to describe the theory in detail — save space for your analysis. I already knew the theory and I am mostly interested in how you apply the theory to each of these PSAs.
Which component of the theory of reasoned action helps to describe the persuasion strategy underpinning EACH of these three PSAs? Why?
How do you predict the persuasive effects of these PSAs to current smokers? Briefly explain your predictions using the theory of reasoned action.
What would be your suggestions to increase the persuasion effects of these PSAs if we target current smokers at GSU campus? Explain clearly why.
PSA 1: https://www.youtube.com/watch?v=yY7VmNv6ud8
PSA 2: https://www.youtube.com/watch?v=lW6hwmdZbmE
PSA 3: https://www.youtube.com/watch?v=kJasaMlgzNs
Some suggestions:
The first question asks you to tell if PSA 1 (then PSA2, then PSA 3) focuses on changing attitudes, or norms, or self-efficacy (that is perceived behavioral control) and why you think so. We know what attitude and self-efficacy mean in previous chapters. Now you learn about subjective norms. The TRA says you need these 3 factors to do something => this means persuasive messages to change behaviors should target not just attitudes, but also norms and self-efficacy.
Those 3 elements predict your intention to do something. The TRA also posits that these 3 factors might vary across contexts. For example, although you hate the idea of buying a diamond ring for your future wedding, you perceive that it is a norm to do so and you can buy it with your credit card (efficacy) => you’ll buy the diamond ring because the norm is so strong (everybody expects you to do so + tradition), despite the fact that you hate the practice (particularly after reading about unethical exploitation of Africans in diamond mines and watching movies like ‘Blood Diamond’).
However, in another situation, attitude may be the strongest factor influencing behavior. For example, face mask is not expensive nor difficult to wear while being effective to prevent the virus (high response efficacy), your family encourages you to wear it (norms), but you would not care because you think the virus cannot get you and wearing the mask makes you feel uncomfortable (attitude). We can clearly see that attitudes determine your mask-wearing behavior in this context, despite the presence of pro-mask norms and that you do have high mask-wearing efficacy.
Then, there are many situations where we have positive attitudes and high perceived supportive norms but do not intend to do things. Example: You have positive attitude toward running to get fit, your significant others would want you to do it (norms), but you think you can’t do it because you don’t have time (self-efficacy), does self-efficacy predict your running intention?
Similarly, many of us may like iPhone 12 (positive attitude) and perceive that significant others would like us to buy one (norms), but we simply don’t have the money (low efficacy) => Companies solve this problem through messages focusing on efficacy — telling us about low monthly payment options.
TRA is the first version of TPB (theory of planned behavior). They are basically similar.
Old Technology v Digital Technology Essay
Essay #3 is for you to learn how traditional journalism is different from digital journalism (old technology v. digital technology).The essay should be a page and half single space.
Direction:
Do research on the new technology and find the changes brought to the traditional way of journalism. Make comparison between the two and
express your opinion based on your finding in one paragraph.
Communications Applications of Reasoned Action Essay
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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