- Premium Academic Help From Professionals
- +1 323 471 4575
- academicperfect@gmail.com
Communication Theories in Marketing
Communication Theories in Marketing
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Communication Theories in Marketing
Communication theories can play an important role in creating effective corporate messages in marketing. Effective communication is essential for reaching and engaging with target audiences, and there are several communication theories that can be particularly useful in this context. Here are a few examples:
Elaboration Likelihood Model: This theory suggests that people process information in one of two ways: through a central route or a peripheral route. The central route involves careful processing and evaluation of information, while the peripheral route involves more superficial processing, such as relying on cues like the source of the information. In marketing, this theory can be applied by creating messages that are tailored to the audience’s level of involvement or interest in the product or service being promoted
Uses and Gratifications Theory: This theory suggests that people seek out and use media for different reasons, such as for entertainment, information, or socialization. In marketing, this theory can be applied by creating messages that are tailored to the audience’s needs and motivations, such as highlighting the benefits of the product or service or creating emotional connections with the audience.
Social Learning Theory: This theory suggests that people learn through observing others and modeling their behavior. In marketing, this theory can be applied by using endorsements or testimonials from influencers or satisfied customers to increase the credibility and appeal of the product or service being promoted.
Cultivation Theory: This theory suggests that people’s perceptions of reality are shaped by the media they consume. In marketing, this theory can be applied by creating messages that reflect the values and beliefs of the target audience and that reinforce positive attitudes and perceptions of the product or service.
Agenda Setting Theory: This theory suggests that the media has the power to influence what people think about and consider important. In marketing, this theory can be applied by creating messages that are timely, relevant, and that resonate with the target audience’s concerns and interests.
Cognitive Dissonance Theory: This theory suggests that people experience discomfort or dissonance when their beliefs or attitudes are not consistent with their behavior. In marketing, this theory can be applied by creating messages that help to alleviate potential concerns or objections that the target audience may have about the product or service, such as addressing potential risks or providing evidence of the product’s effectiveness.
Persuasion Theory: This theory suggests that people can be persuaded through various techniques, such as using emotional appeals, providing social proof, or using logic and reason. In marketing, this theory can be applied by using different persuasive techniques to appeal to different types of audiences, such as creating messages that appeal to the emotions of some audiences and using evidence and logic to appeal to others.
By incorporating these and other communication theories into marketing messages, organizations can create more effective and persuasive messages that resonate with target audiences and drive results. Effective communication can help to build brand awareness, increase sales, and foster positive relationships with customers.
Communication Theories in Marketing
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
GET THE PROFESSIONAL ESSAY CUSTOMIZED FOR YOUY NOW – CLICK NOW!
CLICK ON THE LINK HERE: https://phdwriters.us/orders/ordernow
Also, you can place the order at www.collegepaper.us/orders/ordernow / www.phdwriters.us/orders/ordernow
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME]and Have It Done by Our PhD Qualified Writers!!
