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Communication Best Practices for Sustainable Business Development
Communication Best Practices for Sustainable Business Development
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Communication Best Practices for Sustainable Business Development
Effective communication is essential for sustainable business development. It is through communication that businesses can convey their vision, mission, and values to stakeholders, build trust, and foster meaningful relationships. In this article, we will discuss some of the best communication practices that businesses can adopt to promote sustainable development.
Develop a clear and concise message: The first step in effective communication is to develop a clear and concise message. This message should communicate the company’s mission, values, and goals, as well as its commitment to sustainability. This message should be easy to understand and memorable, so that it can be easily communicated to stakeholders.
Communicate with stakeholders: Businesses should communicate regularly with their stakeholders, including employees, customers, suppliers, and investors. This communication should be two-way, with the business listening to feedback and responding to concerns. By engaging with stakeholders, businesses can build trust, identify potential risks, and promote sustainable development.
Use multiple channels: To reach a wide audience, businesses should use multiple communication channels, such as social media, email, newsletters, and websites. By using multiple channels, businesses can reach stakeholders where they are and increase the chances that their message will be received.
Use storytelling: Storytelling is a powerful way to communicate the company’s values and commitment to sustainability. Stories can be used to illustrate the impact of the company’s products or services, highlight the company’s sustainability initiatives, or showcase the company’s commitment to social responsibility. By telling stories, businesses can connect with stakeholders on an emotional level and build a stronger relationship.
Be transparent: Transparency is essential for building trust and promoting sustainable development. Businesses should be transparent about their operations, including their environmental impact, social responsibility, and financial performance. By being transparent, businesses can demonstrate their commitment to sustainability and build trust with stakeholders.
Engage employees: Employees are critical stakeholders, and businesses should engage them in communication and decision-making processes. This can be done through regular meetings, surveys, and feedback sessions. By involving employees in sustainability initiatives, businesses can build a culture of sustainability and foster a sense of ownership among employees.
Measure and report progress: Businesses should measure their progress towards sustainability goals and report their results to stakeholders. This can be done through sustainability reports, which can be made available on the company’s website or through other channels. By measuring and reporting progress, businesses can demonstrate their commitment to sustainability and hold themselves accountable to stakeholders.
Collaborate with others: Sustainable development is a collective effort, and businesses should collaborate with other stakeholders, such as NGOs, governments, and other businesses. By working together, businesses can share best practices, identify opportunities for improvement, and address common challenges.
In conclusion, effective communication is essential for sustainable business development. By developing a clear and concise message, communicating regularly with stakeholders, using multiple channels, telling stories, being transparent, engaging employees, measuring and reporting progress, and collaborating with others, businesses can promote sustainable development and build a stronger relationship with stakeholders.
Communication Best Practices for Sustainable Business Development
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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