COM546 Literature Review Guidelines Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
COM546 Literature Review Guidelines Essay
The purpose of this assignment is for you to become an expert in the literature in an area of digital and online public relations. Your topic should be driven by big questions. Throughout the project, you should strive to answer the following questions:
- What are two or three major concepts/variables in the topic you choose?
- What are the major conceptual and operational issues in explicating these concepts?
- What do most researchers agree/disagree about this topic?
- What are the major methodological approaches/development in this area?
Your review should summarize the literature of your topic. In addition, you should synthesize or integrate the literature, that is, point connections between different concepts, viewpoints, or research paradigms. I also want you to evaluate the literature you discuss. What are the strengths/weaknesses of specific viewpoints or research paradigms? How does this recent literature extend our knowledge? Do the contemporary themes and trends move us in a good direction, or do you think the current work is heading toward a dead end?
Format of Literature Review:
Introduction (1 page): This first part of the lit review orients the reader to the subject and indicates what is to follow.
Set up your argument—Fashion magazine (specifically looking at Vogue magazine) utilizes the social media platform Instagram to build PR with customers.
Preview of the literatures
The reason to choose this topic, such as social media is an important tool to promote PR for an organization.
General Statement of the Problem (1/2 page): Begin the review with 1-2 paragraphs in which you state the problems you are addressing and explain its significance. Describe or explain the background or context for your review. Locate your problems in the larger literature. What is the empirical or theoretical context of it? You should briefly summarize the classic works in the area.
Theory—Dialogic theory. What is dialogic theory and why you would use this to build your research?
Review of the Literature (6 pages): Organize your review. Don’t simply devote one or more paragraphs to each article or book, in random order. Organize your review historically or by variables. This entails reviewing different studies dealing with the same variables. You need to stress the connections of the topics to the main problem. 7-10 sources. Got two sources are already attached.
Find other literatures about dialogic theory, dialogic theory applied in the fashion industry, and how fashion industry uses social media to build PR.
Hypotheses/Research Questions (1/2 page): Based on the extant literature, you should conclude with hypotheses/research questions that drive your research. These can be listed at the end of the review or after each relevant topic. Consult any of the academic articles we have read so far in this class.
Need 3 research questions , I have one and you can think the other two base on the literatures and dialogic theory.
RQ1: How Fashion magazine Vogue use Instagram to engage customers through analyzing the likes, shares and comments down below their postings.
Hypothesis: The postings with images and videos gain more likes, comments and shares than the postings with only words.
– How fashion magazine Vogue use social media to engage consumers on Instagram ( include likes, shares, comments)?
-Theory use: Dialogic theory
COM546 Literature Review Guidelines Essay
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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