CMGT 583 IT- Business Partnership Case Essay
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CMGT 583 IT- Business Partnership Case Essay
Phoenix Fine Electronics (PFE) is a mid-sized company that is growing each year. We are currently operating in two states with twenty-five stores.
Currently each store has an IT manager who is responsible making the decisions on what technology and software are needed and implementing the
system while accurate reporting to the main office. While, the store manager is responsible for all staffing, inventory and sale functions within the store.
PFE current process provides no standardization across each store with, IT managers managing their systems and in charge of accurate reporting. We are
going to examine a few systems that would help PFE integrate and manage all store systems and operations for standardization.
The three systems that we are going to examine are Enterprise Resource Planning (ERP), Customer relationship planning (CRM) and Business
intelligence/decision support system (BI/DSS). ERP “integrates all departments and functions throughout an organization into a single IT system (or
integrated set of IT systems) so that employees can make decision by viewing enterprise wide information on all business operations” (Baltzan, 2015,
p.38) CRM “involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and organization’s
profitability” (Baltzan, 2015 p.35). BI/DSS “refers to applications and technologies that are used to gather, provide access to and analyze data information
support decision-making efforts” (Baltzan, 2015, p.G.2) Please reference the chart for the advantages and disadvantages for all three systems.
The system recommendation that I’m going to make for PFE excluding cost for now is strictly based on where the company current position and where we
want to go. While each system will add great value to our company, the system that will add the most value is an ERP system. A unique feature for PFE
has been having an IT manager at every store, however all store personnel should be focused on excellent customer service, sales and store operations.
The reporting should come from the corporate level, letting daily, hour updates on how they are performing. ERP also offers scalability which will as to
grow/reduce as we need to. As PFE not only looks to open new stores but we also plan to acquire new stores, an ERP system will allow us to integrate
their current network/infrastructure into our as we see fit. ERP is the ideal system for PFE because it covers it all aspects the company operations, while
CRM is heavily focused on the customer experience and BI/DSS focused on data to help make informed decisions.
Now to ensure a successful implementation of an ERP system, there are a several things that we are going to have to do. First, we must put together a
team of employees to assist us, because knowledge that they will bring for their specific will be beneficial. We also going to need a detailed outline of all
operations and current infrastructures for each store. Next, we need to evaluate and detailed the current problems we face and the goals objectives we
want to achieve with the ERP system. Then we choose an ERP system, along with a vendor. This way we have an idea and know what we are looking for in
partnership with our new ERP system. We also won’t be sold or fooled by any ERP presentation that looks and sounds good but does not help us achieve
our target objectives. The next step is to clean up our data. This will allow us to remove any obsolete information and uniform all information in the same
in format before the migration. Then, we need to setup hands on training for all employees and developed support documentation for specific operations
for the new system. Finally, the last step is to test and go live. This includes “testing functionality, as well making sure specific interfaces, business
processes, reporting and transactions are working correctly” (Panorama Consulting Solutions, 2019). A respectable timeline for this implementation is one
to three years, to make sure we are not in rush to get this done. This is our first project of this magnitude and we need to get this right, so we will not have triggered down problems going forward from a rush implementation.
Implementing a new system into a company based of operations is a monumental task but its better for us to do it now while we only have twenty-five
stores, instead of waiting to do it down the road with more stores, which would increase the risk for more potential problems. In the twenty-first century
data is more important now than ever before and the only way for us to have continue success is to integrate all store operations into one ERP system, to
better manager our stores and to make inform decision with the most up to date information.
Advantages ERP CRM BI/DSS Focused IT Costs Reduced Cost Valuable insights into the business Improved Reporting and Planning Increased customer satisfaction Visualize important information Complete Customization Maximize opportunities Data Mining Standardized Business Processes Highlight poor operational procedures Performance Management Scalability Improved Analytical Data and Reporting Sales intelligence Data Security and Quality Inventory management Forecasting Get a competitive edge
Disadvantages ERP CRM BI/DSS Cost of the software Software subscription or purchase fees Data Security is questionable Cost of implementation and maintenance Hardware and software requirements Regulations are evolving for business intelligence Customization Process IT resources needed Multiple BI applications Complexity Customization Different conclusions from the same data Might not see cost savings or benefits right away Staff training and upskilling Blends professional and personal boundaries
Adair, B. (n.d.). Top Benefits of Business Intelligence Software in 2019. Retrieved January 14, 2019, from https://selecthub.com/business-intelligence/business-intelligence-software-benefits/ (chart reference)
Baltzan, P. (2015). Business driven technology (6th ed.). New York: McGraw-Hill Education.
Benefits of ERP – A Look at ERP Advantages & Disadvantages. (n.d.). Retrieved January 14, 2019, from https://selecthub.com/enterprise-resource-planning/erp-advantages-and-disadvantages/ (chart reference)
Gaille, B. (2016, May 24). 14 Pros and Cons of Business Intelligence. Retrieved January 14, 2019, from https://brandongaille.com/14-pros-and-cons-of-business-intelligence/ (Chart reference)
Panorama Consulting Solutions (2019, January 10). ERP Systems Cheat Sheet – Steps to Implement an ERP system. Retrieved January 14, 2019, from https://www.panorama-consulting.com/cheat-sheet-steps-to-implement-an-erp-system/
Potential drawbacks of CRM systems. (2018, May 24). Retrieved January 14, 2019, from https://www.nibusinessinfo.co.uk/content/potential-drawbacks-crm-systems (Chart reference)
CMGT 583 IT- Business Partnership Case Essay
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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