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Burger King Company Essay Assignment Dissertation
Burger King Company Essay Assignment Dissertation
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Burger King Company Essay Assignment
Date
Table of Contents Introduction 3 Company’s Value Position 3 Market Position of the Company 4 Competitive Advantage 5 External Environment of the Company 6 Current environment of the company 6 Assessment of External Factors 7 Strategic issues 9 Conflict resolution for cohesiveness and unity 9 Leadership and management ability to be vocal 10 Defined roles and responsibilities for accountability 10 Communication process 11 Potential partners 11 Potential opportunities. 11 Summary. 11 References 13
Burger king value situation can be highly convincing to enable some of the customers connected with its solutions regardless of the existence of numerous additional marketplace opponents for the exact same solutions. It gives excellent in addition to regular marketplace solutions and also this is sold with greater in addition to improved pattern and styles for the exact products. The organization features with time reinvented it by way of new items that will follow extension to a lot of dangerous in addition to growing market segments and in an attempt to satisfy the desires with their customers. The organization features popped a lot of twigs inside spots wherever the item holds out its operations possesses designed stiff competitors using other companies.
The organization markets and advertises its solutions on the web. They have a site with a cycling window which has capture terms about its different makes and savings inside in every screen. In each of the display in their internet site, there exists a savings rule upon each and every solution. This website in the Firm is straightforward, succinct and clear regarding routing by simply customers because they find team tabs on every aspect as well as a search pub that permits customers looking for any one the solutions easily without having significantly stress (Ries, The. 1981).
The marketing workforce in the organization is true an excellent approach because solutions are usually introduced inside a good clear means that will enable any individual discover easily. Despite of the many choices designed for the solutions, the corporation makes it simple in ways that regarding customers to shop on the web from other homes. This kind enhances to handle the worthiness in the organization.
Market Position of the Company
Burger king features put by itself strategically already in the market. They’ve designed a totally different perception inside the imagining and also the mind with their customers over the logical in addition to emotive advantages customers will likely acquire through exchanging and to acquire through the organization. The marketplace situation connected with Burger king makes it the actual various different organizations to be able to stand out through its opponents and also the different delivers whose offers makes it highly reasonably competitive in the long run. The approach really performs and serves the corporation finest. The style that will completely sets itself apart the item through additional marketplace avid gamers makes it to be preferred by customers in the long run despite the fact that the item discovered the big players already in the market that had gained powerful grounds.
The branding of the organization along with other deliberate marketing techniques makes it to look completely new constantly to its customers in addition to bring in increasingly more customers to help become distinct and to one of a kind involving its customers. This approach can be applied by the organization for doing this to find the reasonably competitive benefit and it also depends tremendously within the marketing techniques getting applied by simply its opponents. This lets customers to be able to compare and contrast purchasing while using organization and it is opponents (Warf, B. 2007).
Significant nevertheless, the actual charges with their commodities and also the promotions they give cause them to be able to stand out involving other companies. They often times offer special discounts to their customers in an attempt to maintain a broad consumer base and to bring in more customers. They are highly considerate in addition to honest in their charges and to excellent with their solutions. The organization can be in a position already in the market and a lot of customers frequently buy the helpful solutions as their pattern modifications from time to time to meet up with the requirements in the customers.
The organization is rolling out many capabilities which have caused it to be to be able to stand out involving its opponents. The organization provides a clear in addition to succinct answer why customers must go shopping using them. The organization features gained the reasonably competitive benefit over additional opponents already in the market in the last several years by way of;
The charges connected with its products make it helpful towards the customers connected with its solutions. Normally already in the market, individuals are likely to be able to opt for the solution with a low cost though Burger king delivers this specific. Apart from the helpful rates, Burger king solutions are considered connected with excellent hence buyer fulfillment. High quality is usually a component considered to be connected with higher importance by simply any kind of buyer. The value of the products features and offer can be connected with excellent substance. Burger king delivers this specific to its customers irrespective of generally there McDonald that are the market the big players.
The organization features popped a lot of twigs inside both the major and to small towns inside international locations all around the planet. This kind of enhances option of its solutions easily to the customers. The retailers are usually in parts wherever there are higher visitors connected with customers hence enhancing the sales in the long run. In additional cases, the item associates using other companies with greater areas. This kind of enhances purchase connected with its solutions in addition to makes it possible for quick access towards the exact same. Apart from these types of a lot of twigs, the corporation has a supply circle wherever customers just offer the instructions in addition to they are often supplied with the meals stuff by distributors.
This promotions they give from time to time, giveaways in addition to special discounts likewise help make Burger king more reasonably competitive in addition to greater put already in the market. It’s somewhat noticeable that will customers may opt for solutions offering special discounts and still have promotions to those that tend not to. It is just however the marketing strategy that will aims at increased sales with their solutions. The brand connected with both the organization and it is a solution makes it appear completely new constantly despite the fact that it turned out started off not many years back. The solutions are usually thought to be connected with excellent. These kinds of variables help Burger king satisfies the buyer desires and further have a very reasonably competitive benefit over its opponents.
External Environment of the Company
Current environment of the company
The organization utilizes a variety of approaches for the products. This availability in addition to accessibility of the certified employees is usually an essential difficulty that wills impacts involving other considerations the actual production in charge of products in the organization. At this time, the corporation has a beneficial availability of these types of connected with certified employees that are liable inside productions connected with beneficial foods stuffs. In the current surroundings, the corporation can be in a position to its achievement. The branding in addition to extension approach to the corporation is true enhances the position in the organization already in the market.
Assessment of External Factors
Similar to any business as well as organization, Burger king runs in a surroundings. The environment all around the organization impacts the actual operations in the organization and its achievement inside in a great way. These kinds of variables influence the actual shipping of any organization and its power to match the desires in the customers. This achievement as well as failing of any organization subsequently depends solely upon these types of variables. A few of these variables even so are usually outside of the actual management in the organization. These kinds of variables impact the actual judgments built, the actual directions and subsequently the actual targets in the organization. The environment all around Burger King can be;
The government along with authorized authorities- The legal guidelines and policies connected with both the government along with local regulators influences the surroundings in the organization. This rules in the government develop a helpful surroundings that will makes it possible for the actual operations in the organization each inside the mother state and in numerous international locations in the world wherever it offers branches. The governing bodies and the local regulators build some of the approving surroundings by way of the tax and to work regulations. Labor legal regulations may be helpful and low fat upon not alongside in the organization neither that will in the staff. This kind of surroundings generates a place for the achievement in the organization. Regulations inside the work environment are usually easy consequently by both the government and local regulators. They are often caused by the actual strenuous progress the corporation features realized with time earlier and also the estimated achievement in addition to progress in the organization (Warf, 2007).
The general public view can be one more essential exterior component. The organization features a good beneficial popularity inside the general public due to its excellent solutions. The general public makes up the actual customers in the solutions in the organization as well as undesirable popularity might convert few customers. Burger king Firm has a some beneficial popularity already in the market. The marketing strategy the company applies in marketing its products further creates and attracts a wide customer base for the company. This facilitates and enhances increased sales by the company. The company is known for having fair prices and high quality products thus its good name and reputation
Competition though it exists, Burger king has a competitive advantage over other restaurant companies. The good reputation, good pricing and quality products gives the company a competitive advantage over other competitors in the market. The marketing strategies of the company also gives it’s a competitive advantage over its competitors. The ability of customers to shop online further gives it an upper hand in the rather digital market and saves on costs that would be incurred by consumers
Consumers are quite supportive of the company and as supported and seen the growth that has been experienced so far. Were it not for the support of the consumers, Burger king would not be in its currently placed position today. Customers are attracted to support the company’s through the good pricing strategies, branding, good reputation and high quality products that makes the company to stand out. A wide consumer base for its products has boosted the sales of the company in a big way. The company carries out a survey twice annually for customer satisfaction and uses the results of the survey to enhance growth of the company. Support from customers has positively affected and enhanced the current position of the company.
The technological environment is another factor that affects the growth of a company and its general output in a great way. Technology has contributed immensely to improve the performance of both businesses and corporations. Technology enhances transaction of business activities in real time and eliminates many barriers experienced in the course of transacting business activities. Burger king employs the latest technology in the production of its products. This enhances quality productivity and efficiency in production. Customer satisfaction is enhanced this way. Further marketing of its products through the internet keeps customers updated on their most current offers and any new products or brands in the market. Use of technology has placed the company well in the market and can be attributed to quite a range of the success of the company and an upper hand in the marketing of their products to reach many people in a cost effective manner.
Strategic concerns operating are usually those that engage in a large role inside determining precisely how things do in the business will probably be conducted sometime soon. These kinds of concerns in the event that well managed in addition to handled act as vision openers for several possibilities that the market delivers. Strategic concerns regarding Burger king organization include;
Conflict resolution for cohesiveness and unity
Conflict resolution system formulation and development- Conflict in business transactions is inevitable both in and outside the corporate environment. Strategies should be integrated to make certain boost solving these types of conflicts just before that they spike and develop big. Burger king features lawyers who handles city circumstances facing the corporation and further nevertheless, authorized experts that advise how to complete what and once to avoid getting in conflict while using legislation. Further nevertheless, the corporation has generated the department by which issues by simply each staff in addition to customers may be channeled in addition to managed. These kinds of concerns should be resolved and dealt with immediately in line with the insurance policy in the organization. Although organization isn’t faced with several of these authorized conflicts, systems should be produced to manage the identical.
Leadership and management ability to be vocal
Control and management- the actual administration in the organization must allow you to generating essential judgments which are targeted at guiding the corporation toward possible progress already in the market and still have long-term influences inside the organization. The administration should also display more commitment and become loyal towards the staff. The commitment should be noticed by way of signal in the readiness by the administration to look outside of contractual responsibilities to produce support outside of what they may be settled, for the beneficial in addition to progress in the organization. The flexibility in the authority to address concerns inside the organization is significant and impacts the actual effectiveness of any organization in the long run (Dutton, 1983).
Defined roles and responsibilities for accountability
Roles and responsibilities for each and every person in the corporation are important and it enhances improved production. This relates to both the top management and junior employees who play a big role in the company’s position and performance. This enhances responsibility and if ones selected area of responsibility fails, they can be held accountable and fully responsible for the failure. The leadership being the major player in making key decisions in the business should be accountable. The decisions made should be approved and evaluated before implementation since they could have negative impacts in the performance of the company.
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There needs to be a hierarchy in passing orders in the company. Communication of orders also needs to be clear to avoid conflicts that might hamper delivery, communication systems also needs to be clear for purposes of enhanced delivery and satisfaction of the needs of the customers. Good communication channels and procedures will enhance improved delivery and enhanced efficiency in the long run.
Partners that could be meaningfully value adding to the performance of the company also need to be evaluated and efforts made towards partnership with them. These partners include financial institutions and other players in the market. Partnerships and joint ventures also enhance the growth and expansion of a company (Dutton, J. 1983).
Opportunities which are available in the market must be evaluated if well worth invested and encouraged to create results, they should be invested in. The actual methods in the organization should be channeled toward possible possibilities which will lead toward progress in the organization (Ries, 1981).
Summary.
Burger king is just about the many encouraging corporations that have a top progress possible. This company’s surroundings can be beneficial. The organization isn’t challenged by a lot of problems as well as progress barriers. The organization can certainly implement different strategies to advertise its progress in addition to following extension. Weakened parts that ought to be improved should likewise always be determined and managed. The politics surroundings and governmental laws in addition to legal guidelines are usually beneficial to favor the corporation inside an easy way
Burger King Company Essay Assignment Dissertation
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). 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APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. 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The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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