|Perfect Number of Pages to Order||5-10 Pages|
You’re the CEO of a large firm whose systems were recently hacked, exposing critical consumer data. The media has repeatedly requested a response from you about the problem and what the company is doing to safeguard its customers and avoid this from happening again. Would you, as CEO, speak out about the situation or choose a front-line spokesperson to represent the company? Justify your decision. Answer the following questions (even if you opt to make the statements as CEO):
Please begin your essay with an introduction to the dilemma and how to best address the scenario for the reader.
Use the Crisis and Emergency Risk Communication (CERC) paradigm to create your crisis message.
What are the characteristics of an effective crisis spokesperson?
What criteria are used to choose that specific individual?
Why do you believe it’s critical to have a well-trained spokesperson speak on behalf of the company amid a situation like this?
During a crisis, why would the media want to speak with frontline workers?
How would you, as CEO, correct the spokesperson’s erroneous information?
To back up your claims, do some research. In APA format, your essay should be at least two pages long. You must use at least two sources, one of which must be from the CSU Online Library.