Analyzing Ads from Presidential Campaigns Project Dissertation
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Analyzing Ads from Presidential Campaigns Project Dissertation
Easy, Fun, Beginners History Assignment….
You will be analyzing television ads from presidential campaigns from 3 years. Presidential ads are products of their time periods and are historical artifacts. Some may say a lot about the time, some may say less. They might address specific timely issues or be more general in terms of themes. Either way, are primary sources that give us an idea about priorities, concerns, and issues of that time.
Part 1:
View the ads:
http://www.livingroomcandidate.org/commercials/1952/the-man-from-abilene
http://www.livingroomcandidate.org/commercials/1952/never-had-it-so-good
http://www.livingroomcandidate.org/commercials/1952/endorsement-woman
http://www.livingroomcandidate.org/commercials/1952/platform-double-talk
1952 Campaign
List the candidates’ names and write the title of each ad and who it was “for”.
Based on these four ads, what issues do you think were most important to voters in 1952? How do you know?
How much information do you get about each of these issues? Is it a lot or a little?
What is each candidate’s position on these issues? Do you know? What do you learn from the ads?
If you were a voter, would these ads give you enough information to decide which candidate to vote for? Why or why not?
What historical sources could we consult to get more information about this election?
Do a little independent research (google is fine) about this campaign. Based on that,
-What issues do you think were most important to voters in the 1952 presidential election? How do you know? Are these the same issues that the ads raised?
-What is each candidate’s position on these issues? How did the candidate present his position in his ads? (You may want to screen the ads again.)
-Were there any important issues the ads did not address?
-How much historical information do you get from the campaign ads?
Part 2:
View the ads:
http://www.livingroomcandidate.org/commercials/1988/new-era
http://www.livingroomcandidate.org/commercials/1988/credibility
http://www.livingroomcandidate.org/commercials/1988/tank-ride
http://www.livingroomcandidate.org/commercials/1988/counterpunch
1988 Campaign
List the candidates’ names and write the title of the ad and who it was “for”?
Based on these four ads, what issues would you say were most important to voters? Why?
How much information do you get about these issues? Is it a lot or a little?
Did the ads mention or depict the issues you read about while doing your research? If not, what did they leave out? What did the ads focus on instead?
Imagine that you were a voter in 1988. Do these ads give you enough information to choose which candidate to vote for? Why or why not? What other information would you like to have?
Did these ads give you more or less historical information than the 1952 ads?
Do a little independent research (google is fine) about this campaign. Based on that,
-What issues do you think were most important to voters in the 1952 presidential election? How do you know? Are these the same issues that the ads raised?
-What is each candidate’s position on these issues? How did the candidate present his position in his ads? (You may want to screen the ads again.)
-Were there any important issues the ads did not address?
-How much historical information do you get from the campaign ads?
Part 3
2020 Campaign
Pick two ads and watch.
List the candidates.
Write is the title of each ad you picked and who it is “for”?
For each ad, write if it gives discusses an issue? (If yes, what issue does it discuss)?
Do they give more or less information than 1988? Then 1952?
Do you get the candidates’ position from the ads?
Do they give voters enough info to make a decision?
How are they similar and/or different from the 1988 and 1952 campaigns?
*thelivingroomcandidate.org (Here is a link to the assignment) Historical Analysis Assignment.html
Analyzing Ads from Presidential Campaigns Project Dissertation
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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